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The technology and social platforms behind modern media, from algorithms and apps to the tools creators rely on.
Click-through rate and audience retention are among the most quoted numbers in creator talk. This explainer sets out what YouTube's own help pages say they measure, and where they can mislead.
A channel is only as safe as the Google Account behind it. This guide sets out what Google and YouTube publish on passkeys, 2-Step Verification, channel permissions and recovering a hacked YouTube channel.
How to ask an organisation for a copy of your data, to delete it or to stop using it for marketing: the UK Information Commissioner's public guidance on access, erasure and objection, in plain English.
When must a creator say that content was made or altered with AI? A plain guide to YouTube's disclosure rules and Meta's "AI info" labels: what triggers a label, what does not and what can happen if creators stay silent.
What do YouTube and Instagram say about how their feeds rank content, and what does EU law require platforms to explain? A plain-English guide for creators and viewers.
