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Fashion, beauty and lifestyle: the trends, products and personal style shaping how people present themselves.
Anti-wrinkle injections, fillers and laser treatments are marketed heavily on social media. This article sets out what UK advertising guidance says about naming Botox, targeting under-18s and showing before-and-after results.
Filters can smooth skin, deepen a tan or alter a lip. This article explains how the UK Advertising Standards Authority treats filters and retouching in cosmetics advertising, and what that means for creators and brands.
Words like "eco", "natural" and "sustainable" sit on shampoos, shirts and packaging. The UK Competition and Markets Authority's Green Claims Code sets out six principles for judging them. Here is what it says.
Dupes are cheaper alternatives to well-known products. How do they differ from counterfeits, what do UK and EU official sources say about brand and design rights, and what should creators watch?
Gifted products, affiliate codes and paid partnerships look alike on screen but work differently behind it. Here is how each deal works and how it must be labelled.
