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Pew Research Center's autumn 2025 survey of US teens shows how social platforms and AI chatbots now sit side by side in daily life. Here is what the figures say, and what they cannot tell us.
Click-through rate and audience retention are among the most quoted numbers in creator talk. This explainer sets out what YouTube's own help pages say they measure, and where they can mislead.
The government's monthly estimates say culture and creative sectors have outgrown the wider UK economy since 2019. Here is what the figures measure, what they cover and where the caveats lie.
Anti-wrinkle injections, fillers and laser treatments are marketed heavily on social media. This article sets out what UK advertising guidance says about naming Botox, targeting under-18s and showing before-and-after results.
Pew Research Center has profiled the people who post regularly about current events online and measured how many Americans rely on them. Here is what the US research found.
UNESCO's global survey of 500 creators found that 62% do not systematically fact-check before sharing, while 73% want training. A plain reading of what the surveys say and what they cannot tell us.
A channel is only as safe as the Google Account behind it. This guide sets out what Google and YouTube publish on passkeys, 2-Step Verification, channel permissions and recovering a hacked YouTube channel.
The UK government's 2025 Creative Industries Sector Plan puts £380 million behind film, music, games and regional clusters. Here is what the published documents say it funds, and what they leave open.
