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UK sole-trader creators with over £50,000 of gross self-employment income now send quarterly updates to HMRC. Here is who is covered, what an update contains and when the next one is due.
YouTube asks creators to declare paid promotion in Studio, and it applies a label to the video. This explainer sets out what the policy covers and why UK and US regulators say a platform label may not be enough.
TikTok's Creator Rewards Program pays for qualified views on original videos over a minute long. This explainer sets out the published eligibility rules, the factors TikTok says shape rewards, and how UK platform reporting fits in.
Pew Research Center's 2026 studies profile the people behind US health and wellness content: who they are, what they post, how often they promote products and how audiences rate them.
The government's monthly estimates say culture and creative sectors have outgrown the wider UK economy since 2019. Here is what the figures measure, what they cover and where the caveats lie.
Anti-wrinkle injections, fillers and laser treatments are marketed heavily on social media. This article sets out what UK advertising guidance says about naming Botox, targeting under-18s and showing before-and-after results.
When must a UK creator business register for VAT, and what changes afterwards? This explainer sets out the £90,000 threshold, the two 30-day tests and the main duties, with worked examples.
Earning commission from a link can turn a recommendation into an advert. Here is what the UK ASA and the US FTC say about labelling affiliate content, and who is responsible when it goes wrong.
