Stories shaping the people shaping the world.
The culture & influence magazinePeople · Ideas · Business · Life
The front page
A creator who brings in an editor or assistant has to work out whether that person is an employee, a worker or self-employed. Here is what GOV.UK says about each status and about HMRC's online checking tool.
Do advertising rules change when the influencer is not a real person? A source-led look at what the UK's ASA and CMA and the US FTC have published on AI-generated personas and endorsements.
UK creators with side income can generally choose between the £1,000 trading allowance and deducting real costs. This explainer sets out what GOV.UK says about each route and shows the comparison with illustrative arithmetic.
A Pew Research Center survey from June 2026 finds that 58% of US adults call social media an important way to keep up with the news. Here is what changed since 2022, who is driving it, and what the data cannot say.
Before a lipstick, serum or tan reaches a shopper in Great Britain, someone must be legally responsible for it. This article explains the responsible person, safety report, product file and label rules.
UK sole-trader creators with over £50,000 of gross self-employment income now send quarterly updates to HMRC. Here is who is covered, what an update contains and when the next one is due.
YouTube asks creators to declare paid promotion in Studio, and it applies a label to the video. This explainer sets out what the policy covers and why UK and US regulators say a platform label may not be enough.
TikTok's Creator Rewards Program pays for qualified views on original videos over a minute long. This explainer sets out the published eligibility rules, the factors TikTok says shape rewards, and how UK platform reporting fits in.
