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Filters can smooth skin, deepen a tan or alter a lip. This article explains how the UK Advertising Standards Authority treats filters and retouching in cosmetics advertising, and what that means for creators and brands.
A creator who earns from brand deals, ads or products in the UK must decide how to operate. This guide sets out what GOV.UK says about sole traders and limited companies, with a worked example.
Bought followers and invented reviews can make an influencer look more valuable than they are. Here is what the US FTC rule and the UK's consumer law say about them, and where the two differ.
YouTube's Help pages set out two monetisation tiers and a specific way of splitting Shorts ad revenue. This explainer walks through the thresholds, the arithmetic and a change due in February 2027.
Kevin Kelly's essay argues that a creator may need only a thousand devoted fans to make a living. Here is what the essay actually says, how its arithmetic works, and where its own text and the wider picture set limits.
How to ask an organisation for a copy of your data, to delete it or to stop using it for marketing: the UK Information Commissioner's public guidance on access, erasure and objection, in plain English.
When must a creator say that content was made or altered with AI? A plain guide to YouTube's disclosure rules and Meta's "AI info" labels: what triggers a label, what does not and what can happen if creators stay silent.
Remix, reaction and commentary rely on other people's work. UK government guidance lists a few narrow exceptions to copyright, including parody, criticism, review and quotation. Here is what it says and what it leaves open.
