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Shampoos, supplements, fibres and clinics all market to people worried about thinning hair. This article explains how the UK ASA and CAP treat hair loss claims, prescription medicines and before-and-after images.
A creator who brings in an editor or assistant has to work out whether that person is an employee, a worker or self-employed. Here is what GOV.UK says about each status and about HMRC's online checking tool.
Do advertising rules change when the influencer is not a real person? A source-led look at what the UK's ASA and CMA and the US FTC have published on AI-generated personas and endorsements.
UK creators with side income can generally choose between the £1,000 trading allowance and deducting real costs. This explainer sets out what GOV.UK says about each route and shows the comparison with illustrative arithmetic.
The UK is bringing its biggest streaming services under broadcaster-style rules for the first time. Here is what "Tier 1" means, what the new Ofcom codes will cover, and where creator channels fit.
Before a lipstick, serum or tan reaches a shopper in Great Britain, someone must be legally responsible for it. This article explains the responsible person, safety report, product file and label rules.
UK sole-trader creators with over £50,000 of gross self-employment income now send quarterly updates to HMRC. Here is who is covered, what an update contains and when the next one is due.
YouTube asks creators to declare paid promotion in Studio, and it applies a label to the video. This explainer sets out what the policy covers and why UK and US regulators say a platform label may not be enough.
