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Bought followers and invented reviews can make an influencer look more valuable than they are. Here is what the US FTC rule and the UK's consumer law say about them, and where the two differ.
YouTube's Help pages set out two monetisation tiers and a specific way of splitting Shorts ad revenue. This explainer walks through the thresholds, the arithmetic and a change due in February 2027.
Coordinated pile-ons are a daily risk for people with public profiles. A plain guide to what the UK government and Ofcom's guidance for women and girls ask platforms to do, and what is and is not binding.
In the UK, advertising rules for non-broadcast media are written and enforced by a system the industry funds but does not control. Here is how the ASA, CAP and ASBOF fit together, what sanctions exist and where the law steps in.
When must a creator say that content was made or altered with AI? A plain guide to YouTube's disclosure rules and Meta's "AI info" labels: what triggers a label, what does not and what can happen if creators stay silent.
Remix, reaction and commentary rely on other people's work. UK government guidance lists a few narrow exceptions to copyright, including parody, criticism, review and quotation. Here is what it says and what it leaves open.
A song in the background, a clip from a film, a sample from a track: how YouTube's Content ID, copyright claims, disputes and strikes work, and why a claim is not the same as a strike. A plain guide.
Words like "eco", "natural" and "sustainable" sit on shampoos, shirts and packaging. The UK Competition and Markets Authority's Green Claims Code sets out six principles for judging them. Here is what it says.
