Stories shaping the people shaping the world.
The culture & influence magazinePeople · Ideas · Business · Life
The front page
Click-through rate and audience retention are among the most quoted numbers in creator talk. This explainer sets out what YouTube's own help pages say they measure, and where they can mislead.
The government's monthly estimates say culture and creative sectors have outgrown the wider UK economy since 2019. Here is what the figures measure, what they cover and where the caveats lie.
Anti-wrinkle injections, fillers and laser treatments are marketed heavily on social media. This article sets out what UK advertising guidance says about naming Botox, targeting under-18s and showing before-and-after results.
When must a UK creator business register for VAT, and what changes afterwards? This explainer sets out the £90,000 threshold, the two 30-day tests and the main duties, with worked examples.
UNESCO's global survey of 500 creators found that 62% do not systematically fact-check before sharing, while 73% want training. A plain reading of what the surveys say and what they cannot tell us.
A channel is only as safe as the Google Account behind it. This guide sets out what Google and YouTube publish on passkeys, 2-Step Verification, channel permissions and recovering a hacked YouTube channel.
The UK government's 2025 Creative Industries Sector Plan puts £380 million behind film, music, games and regional clusters. Here is what the published documents say it funds, and what they leave open.
Filters can smooth skin, deepen a tan or alter a lip. This article explains how the UK Advertising Standards Authority treats filters and retouching in cosmetics advertising, and what that means for creators and brands.
