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A creator who earns from brand deals, ads or products in the UK must decide how to operate. This guide sets out what GOV.UK says about sole traders and limited companies, with a worked example.
Bought followers and invented reviews can make an influencer look more valuable than they are. Here is what the US FTC rule and the UK's consumer law say about them, and where the two differ.
YouTube's Help pages set out two monetisation tiers and a specific way of splitting Shorts ad revenue. This explainer walks through the thresholds, the arithmetic and a change due in February 2027.
Coordinated pile-ons are a daily risk for people with public profiles. A plain guide to what the UK government and Ofcom's guidance for women and girls ask platforms to do, and what is and is not binding.
How to ask an organisation for a copy of your data, to delete it or to stop using it for marketing: the UK Information Commissioner's public guidance on access, erasure and objection, in plain English.
When must a creator say that content was made or altered with AI? A plain guide to YouTube's disclosure rules and Meta's "AI info" labels: what triggers a label, what does not and what can happen if creators stay silent.
Remix, reaction and commentary rely on other people's work. UK government guidance lists a few narrow exceptions to copyright, including parody, criticism, review and quotation. Here is what it says and what it leaves open.
A song in the background, a clip from a film, a sample from a track: how YouTube's Content ID, copyright claims, disputes and strikes work, and why a claim is not the same as a strike. A plain guide.
