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Pew Research Center's 2026 studies profile the people behind US health and wellness content: who they are, what they post, how often they promote products and how audiences rate them.
Pew Research Center's autumn 2025 survey of US teens shows how social platforms and AI chatbots now sit side by side in daily life. Here is what the figures say, and what they cannot tell us.
Moving past regional setbacks, international systems innovator and author Morad Shaker outlines a highly selective global educational pathway to forge the next generation of principled national leaders.
Click-through rate and audience retention are among the most quoted numbers in creator talk. This explainer sets out what YouTube's own help pages say they measure, and where they can mislead.
Earning commission from a link can turn a recommendation into an advert. Here is what the UK ASA and the US FTC say about labelling affiliate content, and who is responsible when it goes wrong.
YouTube asks every monetising creator, wherever they live, for US tax information. This explainer sets out what YouTube Help says about the form, the 10 December date, the 24% and 30% figures and how to estimate the effect.
Pew Research Center has profiled the people who post regularly about current events online and measured how many Americans rely on them. Here is what the US research found.
UNESCO's global survey of 500 creators found that 62% do not systematically fact-check before sharing, while 73% want training. A plain reading of what the surveys say and what they cannot tell us.
