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YouTube asks creators to declare paid promotion in Studio, and it applies a label to the video. This explainer sets out what the policy covers and why UK and US regulators say a platform label may not be enough.
Pew Research Center's 2026 studies profile the people behind US health and wellness content: who they are, what they post, how often they promote products and how audiences rate them.
Moving past regional setbacks, international systems innovator and author Morad Shaker outlines a highly selective global educational pathway to forge the next generation of principled national leaders.
Earning commission from a link can turn a recommendation into an advert. Here is what the UK ASA and the US FTC say about labelling affiliate content, and who is responsible when it goes wrong.
Pew Research Center has profiled the people who post regularly about current events online and measured how many Americans rely on them. Here is what the US research found.
UNESCO's global survey of 500 creators found that 62% do not systematically fact-check before sharing, while 73% want training. A plain reading of what the surveys say and what they cannot tell us.
Bought followers and invented reviews can make an influencer look more valuable than they are. Here is what the US FTC rule and the UK's consumer law say about them, and where the two differ.
Coordinated pile-ons are a daily risk for people with public profiles. A plain guide to what the UK government and Ofcom's guidance for women and girls ask platforms to do, and what is and is not binding.
Ofcom describes media literacy as work to improve people's online skills, knowledge and understanding. A plain guide to what that covers, what the regulator says it does about it and how it connects to creators, ads and AI.
What the UK Information Commissioner's Children's Code expects of online services, and what YouTube requires creators to do when young viewers may be watching. A plain guide for creators and the teams around them.
Hold, pause or turn off comments, filter words and links, hide users and review spam: a plain guide to the comment moderation tools YouTube documents for creators, and what each one does.
Who can complain, how a complaint is assessed, what a formal investigation involves and what happens after a ruling: the Advertising Standards Authority's own process, explained in plain English.
Follower numbers are only a starting point. A guide to the factors brands weigh when choosing creators, and how platform matching tools fit into the process.
A creator's channel often looks like one person, but it usually runs on a small team. Here are the roles involved, and how platforms let teams share access safely.
When must an influencer label a post as an ad, and how? A guide to UK, US and EU disclosure guidance, checked against the regulators' own pages on 12 October 2026.
