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Earning commission from a link can turn a recommendation into an advert. Here is what the UK ASA and the US FTC say about labelling affiliate content, and who is responsible when it goes wrong.
YouTube asks every monetising creator, wherever they live, for US tax information. This explainer sets out what YouTube Help says about the form, the 10 December date, the 24% and 30% figures and how to estimate the effect.
Pew Research Center has profiled the people who post regularly about current events online and measured how many Americans rely on them. Here is what the US research found.
UNESCO's global survey of 500 creators found that 62% do not systematically fact-check before sharing, while 73% want training. A plain reading of what the surveys say and what they cannot tell us.
A creator who earns from brand deals, ads or products in the UK must decide how to operate. This guide sets out what GOV.UK says about sole traders and limited companies, with a worked example.
Bought followers and invented reviews can make an influencer look more valuable than they are. Here is what the US FTC rule and the UK's consumer law say about them, and where the two differ.
YouTube's Help pages set out two monetisation tiers and a specific way of splitting Shorts ad revenue. This explainer walks through the thresholds, the arithmetic and a change due in February 2027.
Coordinated pile-ons are a daily risk for people with public profiles. A plain guide to what the UK government and Ofcom's guidance for women and girls ask platforms to do, and what is and is not binding.
