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When must a UK creator business register for VAT, and what changes afterwards? This explainer sets out the £90,000 threshold, the two 30-day tests and the main duties, with worked examples.
Earning commission from a link can turn a recommendation into an advert. Here is what the UK ASA and the US FTC say about labelling affiliate content, and who is responsible when it goes wrong.
YouTube asks every monetising creator, wherever they live, for US tax information. This explainer sets out what YouTube Help says about the form, the 10 December date, the 24% and 30% figures and how to estimate the effect.
Pew Research Center has profiled the people who post regularly about current events online and measured how many Americans rely on them. Here is what the US research found.
Filters can smooth skin, deepen a tan or alter a lip. This article explains how the UK Advertising Standards Authority treats filters and retouching in cosmetics advertising, and what that means for creators and brands.
A creator who earns from brand deals, ads or products in the UK must decide how to operate. This guide sets out what GOV.UK says about sole traders and limited companies, with a worked example.
Bought followers and invented reviews can make an influencer look more valuable than they are. Here is what the US FTC rule and the UK's consumer law say about them, and where the two differ.
YouTube's Help pages set out two monetisation tiers and a specific way of splitting Shorts ad revenue. This explainer walks through the thresholds, the arithmetic and a change due in February 2027.
