Labubu is no longer just a toy – it’s a London craze. If you’re a collector or simply curious about why these quirky elves are drawing long queues, this guide covers the essentials: their background, why they’re special, where to buy them, and how to avoid common pitfalls.
The Origins of Labubu
Hong Kong artist Kasing Lung created Labubu in 2015 as part of his storybook series The Monsters. He grew up in the Netherlands and drew inspiration from Nordic myths, fairy tales, and folklore. This heritage explains why Labubu has a mischievous, slightly eerie look, with sharp teeth, pointed ears, and wide, curious eyes.
At first, independent toy brand How2Work produced the character in small numbers. However, in 2019 Pop Mart acquired exclusive rights and began large-scale production. As a result, Labubu reached global audiences and built a passionate following.
What Makes Labubu Special
Labubu stands out because it combines unusual design with an exciting buying experience.
- Unique style: Its “ugly-cute” look blends charm with mischief. This balance appeals to collectors who want something different from mainstream toys.
- Blind box model: Many Labubus come sealed in mystery boxes. Buyers only discover the design after opening, and rare “secret” versions increase the thrill.
- Pop culture status: K-pop stars, influencers and viral unboxing videos have pushed Labubu into the spotlight. For example, a sighting with singer Lisa boosted demand across Asia and Europe.
This mix of artistry, chance, and celebrity culture explains why Labubu has become a must-have collectible.
Key Sources to Follow
- DesignMyNight regularly shares updates on London locations stocking Labubu.
- Pop Mart GB is the official UK website for buying online and checking product launches.
Where to Buy Labubu in London
London is fortunate to have several official Pop Mart outlets, plus pop-ups and vending machines.
Pop Mart Stores
- Oxford Street (Marylebone) – 262 Oxford Street, W1C 1DW. Restocks usually take place on Mondays and Thursdays.
- Soho – 80 Shaftesbury Avenue, W1D 6NF. Friday tends to be restock day here.
- Westfield Stratford – Lower Ground Floor, Montfichet Road, E20 1EJ. Look out for Thursday drops.
- Westfield London (Shepherd’s Bush) – Ariel Way, W12 7GE. This branch also restocks on Thursdays.
- Harrods Pop-Up – 87-135 Brompton Road, SW1X 7XL. Smaller selections, often refreshed on Tuesdays.
- Hamleys Regent Street Pop-Up – 188-196 Regent Street, W1B 5BT. Stock levels vary depending on demand.
Vending Machines and Other Spots
In addition, you can find Labubu in:
- Centrale Shopping Centre, Croydon – opposite Starbucks.
- Selfridges Oxford Street – inside the toy department, 4th floor.
- One Canada Square, Canary Wharf – vending machine in the heart of the business district.
These alternative locations often have more limited stock, but they’re convenient if you’re not near central London.
How to Beat the Rush
Because Labubu sells out quickly, smart planning makes a difference.
- Track restock days – Each store has set delivery times, so learn them and plan ahead.
- Arrive early – Queues form quickly, and the rare designs disappear first.
- Check official channels – Pop Mart’s social accounts announce stock changes, delays or online lotteries.
- Call before travelling – A quick phone call can save wasted journeys.
By combining these strategies, you’ll improve your chances of finding the design you want.
How Much Does Labubu Cost?
Standard blind boxes are affordable, usually between £13 and £50 depending on the collection. Limited or secret editions, however, can be far more expensive.
For example, The Times reported that resale prices for rare Labubus climb steeply on secondary markets. Therefore, the best value usually comes from buying directly from official Pop Mart stores or the UK website.
Authenticity and Safety
The popularity of Labubu has sparked both safety and counterfeit issues.
- Crowd control: Huge queues have led some London stores to pause sales or switch to lotteries. The Times described temporary suspensions in 2024 to prevent overcrowding.
- Fake versions: Counterfeits – sometimes nicknamed “Lafufu” – are circulating. They may not meet safety standards and often look slightly off. Always check for official branding, QR codes and Pop Mart packaging.
- Consumer awareness: The blind box model encourages repeat purchases, so it’s easy to overspend. Setting a budget helps keep collecting fun and sustainable.
Buying Labubu Online
If you can’t make it into a shop, online buying is another option. The safest route is through Pop Mart GB, which lists new launches, lotteries and official pricing. Social media drops and app announcements also happen, but they go quickly.
Why Collectors Love the Hunt
Part of Labubu’s charm is the community spirit. Fans share unboxings, trade duplicates, and even arrange swaps online. Meanwhile, collectors enjoy the excitement of not knowing which figure is inside each box. This blend of mystery and shared culture is what keeps demand high.
Tips for First-Time Collectors
- Make a wishlist to stay focused on your favourite designs.
- Set a clear budget before shopping, especially with blind boxes.
- Join communities to trade duplicates and hear about surprise restocks.
- Mix online and in-store shopping to maximise your chances.
Conclusion
Labubu started as a small character in a sketchbook and has grown into one of London’s most exciting collectible trends. Thanks to multiple Pop Mart stores, vending machines and online options, collectors have plenty of chances to start or expand their collections.
With a little planning, patience and collector’s luck, your next trip into London might just end with the Labubu you’ve been waiting for. Enjoy!