London is one of the world’s fashion capitals. It is home to heritage brands, modern designers, and world-class department stores. But for the ultra-wealthy, shopping here means something more. Privacy, exclusivity, and personalisation are key.
From Mayfair’s luxury flagships to Chelsea’s discreet boutiques, London offers unrivalled destinations for the rich and famous.
Where Do Rich People Shop in London?
The wealthy gravitate towards a few key districts: Mayfair, Knightsbridge, Chelsea, and Notting Hill. Each offers something unique, from private shopping suites to bespoke tailoring.
Bond Street: London’s Most Expensive Shopping Street
Bond Street in Mayfair is the ultimate address for luxury shopping. It is lined with stores such as Chanel, Hermès, Louis Vuitton, and Cartier.
Why Bond Street Attracts the Global Elite
- Private shopping rooms for VIPs
- Exclusive haute couture and jewellery collections
- Discreet concierge-level service
For many international billionaires and celebrities, Bond Street is the first stop in London.
Mount Street: Discreet Luxury in Mayfair
For something quieter, Mount Street offers contemporary luxury in an intimate setting.
Celebrity Favourites on Mount Street
- Balenciaga
- Oscar de la Renta
- Simone Rocha
Between boutiques, wealthy locals and visitors dine at Scott’s, one of Mayfair’s most exclusive restaurants. Mount Street appeals to those who value discretion as much as design.
Harrods and Harvey Nichols: Knightsbridge Icons
Shopping in Knightsbridge is about more than fashion – it’s about lifestyle.
Inside Harrods’ Private Shopping Suites
Harrods is famous for its grandeur. The Penthouse Suite offers ultra-private shopping experiences, with stylists on hand to curate entire wardrobes.
Nearby, Harvey Nichols is loved for its designer edit. Its Fifth Floor champagne bar is a stylish retreat for affluent shoppers.
Sloane Street: Designer Shopping in Chelsea
Sloane Street links Knightsbridge to Sloane Square. The wealthy shop here for its collection of luxury houses including Prada, Gucci, Tom Ford, and Bottega Veneta.
Luxury Fashion on Sloane Street
Unlike Bond Street, Sloane Street is less tourist-heavy. Private car drop-offs and by-appointment shopping add to the discreet, polished atmosphere.
Savile Row: Bespoke Tailoring for the Elite
Savile Row is world-famous for bespoke tailoring. Rich clients commission custom suits from houses such as Gieves & Hawkes, Huntsman, and Henry Poole.
Tailoring Houses on Savile Row
- Bespoke suits designed from scratch
- Months of fittings and craftsmanship
- Timeless investment pieces
For many, owning a Savile Row suit is a mark of status and sophistication.
Chelsea and King’s Road: Discreet Shopping for Locals
Chelsea is favoured by wealthy locals who prefer understated style.
Curated Boutiques on King’s Road
King’s Road blends fashion and lifestyle. Stores like Joseph sit alongside high-end interiors and art galleries.
Pavilion Road
Just off Sloane Square, Pavilion Road is a lifestyle hub with artisanal food shops and independent boutiques. It appeals to those who value subtle, everyday luxury.
Notting Hill: Independent Boutiques for the Wealthy
Notting Hill is known for its colourful houses and markets, but it also attracts wealthy shoppers.
Concept Stores and Vintage Finds
High-end concept stores like Aimé and Couverture & The Garbstore offer carefully curated fashion. For unique pieces, affluent shoppers explore Portobello Road for rare vintage finds.
Selfridges: Luxury Shopping With a Modern Edge
Selfridges on Oxford Street is a favourite for wealthy clients who like innovation.
Its Wonder Room showcases fine jewellery and watches. Personal shopping suites give VIPs access to curated edits and exclusive launches.
Unlike Harrods, Selfridges has a more modern, experimental approach. It appeals to fashion-forward shoppers who want the latest trends.
Private Shopping Experiences in London
For the rich, shopping is as much about the experience as the product. London excels at this with:
- Private shopping suites at Harrods, Selfridges, and Bond Street flagships
- Personal stylists who curate wardrobes across multiple designers
- By-appointment only boutiques for privacy and exclusivity
Final Verdict: Where the Rich Really Shop in London
So, where do rich people shop in London?
- Bond Street for couture and jewellery
- Mount Street for discreet modern luxury
- Harrods and Harvey Nichols for department store grandeur
- Sloane Street for designer fashion in Chelsea
- Savile Row for bespoke suits
- Notting Hill for independent boutiques
London remains a global hub for the wealthy. Shopping here means privacy, personalisation, and prestige. From couture to bespoke tailoring, the capital offers something for every type of luxury shopper.
Quick Guide: London’s Luxury Shopping Destinations
- For couture & designer labels: Bond Street, Sloane Street
- For department stores: Harrods, Harvey Nichols, Selfridges
- For bespoke tailoring: Savile Row
- For discreet shopping: Chelsea, King’s Road, Notting Hill
- For private experiences: Harrods Penthouse, Selfridges VIP suite