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The Couture Club turns to winter with the launch of Après Club, a collection inspired by modern alpine life and the evolving culture of après ski. Instead of focusing on performance skiwear, the brand explores how style moves through winter, from the slopes to social settings and into everyday city life.
As winter travel continues to rise, Après Club reflects a growing demand for clothing that balances function with polish. For this reason, the collection prioritises versatility. Each piece transitions easily between environments. Layered silhouettes, considered construction and refined finishes define the range, making winter dressing feel intentional rather than restrictive.
At the core of the collection sits a strong focus on texture. Relaxed shapes work alongside The Couture Club’s signature Carlisle prints. Meanwhile, premium fabrics and subtle detailing add a sense of ease and understated luxury. Across both menswear and womenswear, the designs deliver a modern interpretation of alpine-inspired dressing that feels practical, wearable and adaptable.
To reinforce this approach, the brand shot the campaign imagery in-studio. As a result, the focus remains firmly on the clothing. The styling feels effortless, with subtle references to alpine life that echo the clean, contemporary direction of the collection.
Key pieces include menswear rugby shirts, après-ski knitwear and ski trousers. In addition, the womenswear offering features faux-fur bomber jackets and sculpted outerwear. Each item serves multiple purposes, allowing the collection to form a cohesive and versatile winter wardrobe rooted in modern alpine culture.
The Après Club collection launches on 28 January at 7pm GMT via thecoutureclub.com.
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