The British Fashion Council announces appointment of new Chief Executive Officer

Weir succeeds the outgoing CEO, Caroline Rush CBE, who has led the business over the past 15 years and announced her intended exit last year.

Caroline will exit the business June 2025, closing the 24/25 financial year and giving sufficient time for handover.

Recognised as a “leader in the global fashion industry”, journalist, author, and editor Laura Weir brings a knowledge of British designers, executive board level experience in retail and editorial industry leadership.

In her new role, Laura will oversee the BFC, working with designers, industry partners and government bodies to further the organisation’s mission of championing British Fashion through pioneering its world class programmes that unlock and elevate creative talent

Commenting on her appointment, Weir says: “I am honoured to lead the BFC’s next chapter at an exciting and pivotal time for the British fashion industry. I look forward to working with the BFC team to champion culture and creativity to catalyse growth for British fashion, both domestically and globally.”

“I will focus on support for emerging and established designers and strengthening our pipeline of British creative talent.”

David Pemsel, BFC Chair adds: “We are delighted to announce the appointment of Laura Weir as the incoming CEO of the BFC. Laura has worked alongside established and emerging designers, creative talent, industry leaders and press throughout her career over the past two decades.”

“Her experience gives her an understanding of the complexities of the fashion industry ecosystem, and the strategic foresight to be able to lead positive transformation and initiatives to drive the next chapter of the BFC both domestically and globally, supported by a brilliant team.”