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Sergio Tacchini has unveiled its Spring/Summer 2026 campaign, Youth Is Borrowed, a cinematic project that explores youth, movement and identity through sport and street culture.
The brand shot the campaign in Naples, using the city’s raw energy to frame the collection. At the same time, the campaign draws visual inspiration from the influential 1995 cult film La Haine. As a result, the imagery combines gritty realism with a contemporary sportswear perspective.
A Campaign Rooted in Street Culture
Throughout the campaign, Naples provides a textured and authentic backdrop. The imagery captures the city’s unfiltered atmosphere while highlighting Sergio Tacchini’s long-standing links to terrace culture and streetwear.
At the centre of the styling are relaxed silhouettes, bold tracksuits and heritage branding. Together, these elements create a look that feels effortless yet distinctive. Meanwhile, the styling adopts a deliberately unpolished attitude, which reflects the spontaneity of urban life.
Consequently, the campaign creates a strong contrast between refined Italian sportswear and raw city environments.
Movement Drives the Campaign Film
Movement also plays a key role in the campaign’s accompanying short film. The project features parkour athletes Joshua Burnett-Blake and Drew Taylor from the internationally recognised collective Storror. In addition, freerunning athlete Stani Neko joins the cast.
Throughout the film, the athletes move across rooftops, stairways and city streets. Their movement mirrors the campaign’s themes of freedom, youth and physical expression.
At the same time, the film adopts a stripped-back and atmospheric visual style. A reflective voiceover from Drew Taylor accompanies the footage and explores the fleeting nature of youth. The narration also reflects on how everyday clothing can become a marker of personal memories.
A Modern Take on Sergio Tacchini’s Heritage
With the SS26 collection, Sergio Tacchini revisits its sporting archive while adapting it for modern streetwear audiences.
Most notably, the collection reinterprets the brand’s iconic tracksuits with updated proportions, tactile fabrics and bold colour blocking. As a result, the pieces maintain the brand’s heritage identity while appealing to contemporary style.
Within the urban setting of Naples, the garments also take on deeper meaning. They represent not only sportswear but also markers of identity, time and lived experience.
Where to Shop the Collection
The Sergio Tacchini SS26 collection will be available through selected retailers including:
Ultimately, the SS26 campaign strengthens Sergio Tacchini’s position at the intersection of sport, heritage and street culture. By combining archival design with contemporary storytelling, the brand continues to connect with a new generation of sportswear fans.
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