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Samsøe Samsøe has dropped a new line and for the first time ever, the brand is offering nightwear.
The Danish brand started in 1993 by the Samsøe brothers in Copenhagen’s Latin Quarter is still going strong and offering its laid-back designs to customers all over the world.
The Scandinavian aesthetic still infuses everything Samsøe Samsøe does, and yes, it extends to nightwear.
With a campaign shot by photographer Fauve Bouwman and including talents Ella Karberg, Karla Aladji, Elba van den Heuvel and Yasemin Kevser, Samsøe Samsøe stays true to its aesthetic.
The new nightwear pieces, in pastel shades of blue or pink and with a timeless pattern of stripes, were shot in a house in the heart of Amsterdam, and are resolutely outside trends.
Embodying the Danish concept of hygge – cosiness – comfort meets style for an array of new nightwear made from pure organic cotton.
With a mission to create designs which will last for years, Samsøe Samsøe has created nightwear styles that can be mixed and matched. The pieces can also be styles for casual looks and aren’t meant to stay in the house.
Offering versatility to its customers, the new collection may have been designed as nightwear, but it can be worn as part of everyday looks.
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