British grooming brand Murdock London has opened a new barbershop at Broadgate Central. The launch comes during the brand’s 20th anniversary year and marks another step in its expansion across the capital. Located just a short walk from Liverpool Street Station, the new space brings classic barbering and modern grooming to one of London’s busiest business districts.
Founded in 2006, Murdock London has built its reputation on traditional services delivered with a contemporary edge. Precision haircuts, cut-throat shaves and tailored beard grooming remain at the heart of the experience. The interiors are designed to feel calm and welcoming. As a result, the shop offers a brief pause from the pace of city life.
A New Grooming Space in the Heart of the City
The Broadgate Central opening reflects growing demand for experience-led grooming in London. Today, barbershops are evolving into spaces that support both convenience and wellbeing as professionals look for services that combine efficiency with a sense of downtime.
Thanks to its central location, the new barbershop focuses on accessibility. Clients can visit before work, between meetings or on the way home. In addition, flexible appointment times help make grooming part of a regular routine rather than an occasional treat.
Joe Pomper, General Manager at Murdock London, described the launch as an important milestone. He noted that the anniversary year highlights the brand’s ambition to keep growing while staying true to its roots.
A Focus on Experience and Wellbeing
Alongside grooming services, Murdock London places strong emphasis on atmosphere. Every barber is trained in Mental Health First Aid. Therefore, each visit aims to feel relaxed and supportive. Conversation is encouraged, yet the overall environment remains understated.
Small details also shape the experience. For example, guests can enjoy coffee, whisky or gin during their visit. Meanwhile, the brand’s hospitality approach focuses on making clients feel comfortable without unnecessary fuss.
Grooming Products and Services
The Broadgate location stocks Murdock London’s full range of British-made grooming products. Popular choices include Beard Moisturiser, Sea Salt Spray and a selection of colognes. Notably, the range is vegan and cruelty-free. Packaging is made from recycled plastic, reflecting a wider shift towards responsible production.
Visiting Murdock London Broadgate Central
The new barbershop is now open at Broadgate Central, adding another destination for grooming within the City.
Address:
Murdock London, Broadgate Central, LG14, 1 Broadgate, London EC2M 2QS
Opening hours:
Monday to Saturday: 9am – 8pm
Sunday: 12pm – 6pm
Appointments can be booked online at murdocklondon.com.