Men’s Grooming Trends to Watch in 2026

Men’s grooming continues to evolve, and 2026 is set to champion confident self-expression, natural texture and a more holistic approach to hair and skin. According to Miles Wood-Smith of Murdock London, the year ahead will bring fuller beards, shorter cuts and a sharper focus on overall hair health.

Here are the key trends shaping the new grooming era.

1. The Return of the Big Beard

After several seasons defined by stubble and minimalist moustaches, fuller beards are making a comeback. “We’re already seeing clients grow their beards out again,” says Wood-Smith. “I can see a big swing towards slightly bigger beards happening next year.”

To support healthy growth, he recommends Murdock Beard Moisturiser, which keeps facial hair soft, soothed and hydrated. Expect rugged, fuller beards to take centre stage by spring.

2. Shorter, Textured Hair

While the last few years encouraged longer, looser hair, 2026 will lean into shorter, more structured cuts. “Clients are finally following through on their plans to go shorter,” Wood-Smith explains. “We’re seeing a return to messy, textured styles reminiscent of the late ’90s and early ’00s.”

For effortless grit and volume, he points to Murdock Sea Salt Spray, ideal for adding movement to short crops.

3. Subtle Fades Take Over

Ultra-high, razor-sharp fades are giving way to softer, more refined alternatives. “The era of high brutal fades has shifted,” says Wood-Smith. “Taper fades and low skin fades still give that edge, but in a more wearable way.”

This new wave of fades prioritises blended precision and everyday versatility.

4. Natural Finishes Beat High Shine

High-shine, heavily styled looks continue to fall out of favour. “We’ve seen a sharp turn towards a more natural finish,” Wood-Smith notes. “Men are embracing their waves and curls rather than slicking everything back.”

Sea salt sprays remain key tools in the barbershop, creating that lived-in, low-maintenance texture with just enough polish.

5. Hair Care Goes Holistic

In 2026, grooming conversations will shift beyond the cut — and focus on scalp and hair health. “Clients have gone from worrying about thinning to actually taking action,” Wood-Smith says. From supplements and transplants to targeted routines, men are investing in longer-term solutions.

His recommendation: Murdock Black Tea Strengthening Shampoo, formulated to fortify hair and encourage growth over time.

6. Inclusive Skin Care Rises

Men’s skincare has quietly surged, and that momentum will carry through 2026. “More men are taking their skincare seriously than ever,” Wood-Smith says. “Inclusivity across skin types and conditions will be huge for our diverse client base.”

Expect to see more multi-functional products that support different tones, textures and concerns — from anti-ageing to daily maintenance.

Final Word

From bigger beards to natural textures and holistic routines, 2026 will be a year of authenticity and elevated self-care. As Wood-Smith puts it, “It’s about embracing who you are — but looking and feeling your best while doing it.”