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The day you set out to start shopping for your wedding dress is one you’ve probably dreamt of. Imagining the racks of white tulle, satin, organza and lace is enough to get anyone excited. Aside from the dresses, it’s the experience which makes this so special, sharing the fun of discovery and that moment where you find ‘the dress’ with loved ones. The best place to do this is from the comfort of a luxurious bridal showroom, with endless choices, beautiful waiting rooms and an unforgettable experience from start to end. Here are London’s best luxury bridal shops to help you start your search.
Pronovias
A luxury Spanish wedding gown designer, Pronovias is known for the ability to design every style of wedding dress beautifully. They have everything under one roof, from a full-skirted princess to a dreamy chiffon boho dress, delicate lace mermaid styles and structured silk straight styles. With clever adaptations and all alterations possible in-store through a team of top seamstresses, it is also highly convenient. Their new flagship store has opened on New Bond Street, spanning nearly 6,000 square foot over three floors. The ultimate bridal experience can be found here.
70-71 New Bond St, London, W1S 1RR
Rosa Clara
Romantic yet sophisticated, celebrating individuality and elegance, Rosa Clará is truly the home of the blushing bride. Using incredibly high-quality materials, the dresses are as delicate as they are spectacular. For an intimate, luxurious experience, look no further than Rosa Clará.
17 Woodstock St, London, W1C 2AJ
Temperley London
An ethereal, bohemian style fused with modernity and chic, Temperley London is the home of dresses which tell love stories. A brand which uses modern technologies to design their dresses contrasts with the continued use of hand worked crystals and beading, where each dress is both a technological feat and a work of art. Extraordinary and bold, this brand is for those romantic, sensuous and vivid brides.
163 Draycott Ave, London, SW3 3AJ
The Wedding Club
A luxury designer bridal retailer, The Wedding Club stocks many of bridal’s biggest designer names in one place. With locations in the beautiful Knightsbridge and South Kensington, this shop is not one to be missed. Designers range from Monique Lhuillier to Vera Wang, Vivienne Westwood and Zuhair Murad. Expect to find beautiful, show-stopping designer dresses, a huge space and superstar treatment.
10 Yeomans Row, London, SW3 2AH
39 Thurloe Street, London, SW7 2LQ
Phillipa Lepley
Known for statement dresses, exceptional embellishment, extraordinary corsetry and overall top-end luxury, Philippa Lepley is a must for a bride who wants to drop jaws. Dresses are accompanied by exquisite accessories, such as silk tulle cathedral veils, dazzling headpieces and delicate lace jackets. The team offers refined tailoring, their expert craftsmanship evident in every design.
46-48 Fulham Road, London, SW3 6HH.
Jenny Packham
Known for most incredible beadwork, shaping and attention to detail, Jenny Packham designs dresses fit for princesses. The Duchess of Cambridge favours her designs for red carpet appearances, and it is easy to see why. The infamous ‘Goldfinger’ dress sported by the Duchess for the James Bond Premiere in 2021 is now available as a bridal style in white. A visit to their beautiful Mayfair store will not disappoint.
3A Carlos Place, Mount Street, W1K 3AN
Charlie Brear
Both designed and produced in London, Charlie Brear is a luxury British brand through and through. With French and Italian lace sourced from specialist suppliers and hand-crafted on looms dating back 250 years, they combine both history and technique. Dresses are easily made bespoke through the addition of overdresses, skirts, sashes, belts, sleeves and panels, allowing each bride to become the designer of her own dress. Through manufacturing locally, the business is sustainable, keeping waste to the smallest level and lowering the company’s carbon footprint. An absolute must for the modern, romantic, eco-friendly bride.
37 Harley Street, London, W1G 8QG
Browns Bride
Founded by the co-founder of Molton Brown, Browns Bride was born in 2004 and offers a contemporary, high-fashion experience for the fashion-forward bride. Frequent seats on the front row at fashion shows gives Browns Bride a unique edge, selecting from the best global designers. The incredible window displays are testament enough to the beauty of this shop.
12 Hinde Street, London, W1U 3BE
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