Supermodel Kate Moss and K-pop singer Seonghwa have been enlisted by Parisian designer Isabel Marant’s eponymous brand to star in the spring/summer 2025 campaign.
Photographed by Robin Galiegue, and styled by former Vogue Paris editor-in-chief Emmanuelle Alt, the imagery embodies “the effortless Parisian sensibility” of the labels latest collection.
Moss, a long-time collaborator of the brand, showcases key pieces and accessories from the capsule, most notably the new Altay bag in black leather, alongside the signature Hobo Soft bag, known for its bohemian appeal.
Seonghwa – a member of supergroup ATEEZ – sports the brand’s menswear offering, playing with the “art of texture and silhouette through paisley print shirts and distressed denim”.
The French fashion house shared the news on Instagram, posting: “Isabel Marant is proud to unveil the new spring/summer 2025 campaign featuring Kate Moss – the quintessential Isabel Marant woman, who is the perfect embodiment of the house’s effortless allure.”
Whilst designer Marant said of Seonghwa to WWD: “When I met him for the first time last May in Los Angeles, I was quite amazed on how he appropriated my clothes and made them its own — there’s something electric about K-pop, its fusion of past and future, the way it reinvents itself constantly. That’s exactly how I see my designs.”
“Fashion should be playful, spontaneous and a little unpredictable. Seonghwa redefines ‘Parisian Cool’ and I’m very excited for this collaboration.”
Isabel Marant is a French fashion designer known for her effortless, Parisian-chic aesthetic that blends bohemian, rock, and sporty influences.
She launched her eponymous brand in 1994, gaining a strong following for her laid-back yet sophisticated designs, often featuring slouchy silhouettes, embroidered details, and Western-inspired elements.