HUGO has announced the release of the HUGO x Flowers for Society (FFS) GO-2 sneaker, a collaborative project that combines elements of both brands’ design approaches. The sneaker integrates a streamlined silhouette inspired by running shoes with features such as a hiking-style tread and an updated interpretation of HUGO’s red label.
The design reflects a mix of urban and outdoor influences, offering a versatile footwear option for a variety of settings.
To coincide with the launch, HUGO has expanded its Roblox platform, PLANET HUGO, with an interactive experience. This includes an obstacle course challenge and a virtual flower shop where participants can earn exclusive user-generated content (UGC) items inspired by the collaboration. The GO-2 sneaker is also available as a digital item within the platform, providing additional engagement opportunities for users.
The HUGO x FFS GO-2 sneaker is available for purchase now at £229.
For more information, visit – HUGO x FFS GO-2 Trainers