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Hockerty has unveiled its first Spring/Summer 2026 drop, introducing a softer, more flexible approach to modern tailoring.
Titled Earth & Pastel, the collection sets the tone for the season with a focus on muted colours, relaxed fits, and everyday versatility. It also marks the start of a new drop-based release strategy, with further collections expected throughout the year.
A Shift Towards Softer Tailoring
This season, tailoring becomes less rigid and more wearable. Instead of sharp structure, Hockerty focuses on lightweight fabrics and relaxed silhouettes.
Key pieces include:
- Unstructured blazers
- Lightweight suits
- Trousers with a natural drape
- Breathable cotton shirts
The collection is designed to move easily between work and casual settings without requiring a full outfit change.
Earth Tones and Pastels Lead the Colour Palette
The collection centres on a muted, versatile colour palette. Earth tones such as sand, camel, taupe, and olive are paired with softer shades like sky blue and dusty pink.
This combination reflects a wider shift seen across Spring/Summer 2026 runways, where neutral and pastel tones are replacing darker, more formal palettes.
At the same time, these colours make it easier to mix and match pieces, supporting a more flexible wardrobe.
Designed for Everyday Wear
Rather than focusing on statement looks, Hockerty builds this collection around practicality. Each piece is designed to work as part of a modular wardrobe.
For example, a linen safari jacket can be paired with tailored trousers for work or styled more casually with open-collar shirting. Similarly, lightweight suits are designed to be worn as separates.
Because of this, the collection suits a range of settings, from office environments to more relaxed occasions.
A Made-to-Measure Approach
Hockerty continues to focus on customisation. Customers can design garments using the brand’s online platform, choosing fabrics, fits, and details.
This approach allows for a more personalised wardrobe while also supporting more considered purchasing decisions.
What This Means for Menswear in 2026
The Earth & Pastel drop reflects a broader shift in menswear. Tailoring is becoming more adaptable, while colour is being used in a more subtle and wearable way.
Instead of formalwear being reserved for specific occasions, it is now designed to fit into daily life.
About Hockerty
Founded in 2008, Hockerty is an e-commerce platform specialising in made-to-measure menswear. The brand offers a wide range of customisation options, allowing customers to design garments tailored to their preferences.
With teams based in Zurich, Barcelona, and Shanghai, Hockerty focuses on accessibility, quality, and long-lasting design.
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