HEYDUDE launches in the UK

Originating in Massachusetts, and known for producing stylish, yet incredibly comfortable, lightweight shoes for men, women and children, the rapidly expanding brand was acquired by Crocs, Inc. in 2022.

Having swiftly amassed a loyal following, the brand’s arrival in the UK comes with the unveiling of its dedicated UK website and partnerships with key retailers including Schuh and Kurt Geiger, offering consumers convenient access to HEYDUDE’s range of “innovative casual footwear options”. 

The labels ‘Wally’ and ‘Wendy’ styles, remain at the heart of the brand. 

Beloved for their unmatched comfort and lightweight construction, the shoes are available to purchase in a spectrum of contemporary colour-ways and fabrics, and feature removable foam insoles for personalised support and lightweight outsoles for enhanced flexibility, ensuring wearers can “navigate their daily adventures with ease”.

Additionally, HEYDUDE is to introduce a series of new silhouettes, including sneakers and boots, to cater to the diverse style preferences of UK consumers. 

Each design reflects the latest fashion trends while maintaining a timeless appeal, solidifying HEYDUDE’s position as the ultimate destination for all-day comfort without compromising on style.

Kelly Cortina, Senior Vice President and Global Chief Product and Merchandising Officer, said in a statement: “We are excited to officially launch our HeyDude brand in the UK market, introducing consumers to the same lightweight comfort and versatility that our rapidly growing US fanbase knows and loves.

“We know from internal data, once consumers try a pair, they will purchase an average four pairs for themselves! We are confident our brand will resonate with the UK audience, and that they will love our product’s ease and timeless style.”