Google Ads is an essential tool for attracting high-quality leads, fostering business growth, and enhancing brand awareness. To manage Google Ads effectively, your business should be engaged with an agency of digital marketing for expert assistance. In this article, we will explore the key strategies that need to be followed when running a Google Ads campaign, whether handled internally or with the support of a digital marketing agency in Dubai.
Identifying Relevant Keywords
To make the most out of your Google Ads campaign, it is a must to thoroughly research the best keywords that are highly relevant to your business. Doing so will help you reach your intended target audience and ensure the reach and relevancy of keywords, both the criteria are met. It is also important to remember that the Google Ads campaign is not a one-time thing. You need to revisit the campaign and optimize the keywords frequently.
Copywriting That Gets Results
Your copywriting skills will also be tested in a Google Ads campaign. Being an art form, copywriting can also translate to effective messaging and have an impact on click rates. Copywriting highlights the USP of the product and Google Ads aims to narrow down and target the intended audience. Combining these two aspects is the most impactful campaign one can design.
Ad Groups With a Solid Framework
With Google Ads campaign, you can also create distinct groups based on the type of products or campaign themes. Quality score is the metric to measure the effectiveness of a campaign. If landing pages and ad copy are relevant to each ad group, the quality score of the campaign can be higher than your competitors.
Managing Bids
Smart and careful allocation of bids is crucial for Google Ads management. Budgeting the campaign, identifying top-performing keywords, and monitoring metrics such as CTR, are some of the many aspects that need to be managed while auctioning the keywords. You can also employ automated bidding tactics to grow your business. Bid management needs to be done frequently to ensure the campaign is run smoothly.
Optimisation of the Landing Page
Getting people to a landing page is the top priority in Google Ads Management. For this purpose. the relevancy of keywords should match that of the content on the landing page. The landing page should be designed in such a way that users come and stay for a longer period and navigate it. Landing pages need to have a fast loading time, a mobile-friendly design, and a clear call to action. Google improves the quality score of landing pages that are optimized well.
Enhanced Ad Visibility with Ad Extensions
Using snippet extensions, callouts, and site links, the ad extensions can help reach a wider audience by delivering more information to its users. It can be used to drive attention towards special, limited deals, or different categories. Keyword relevancy can improve quality scores and increase your CTR, improving the overall ad performance through ad extensions.
Management of Negative Keywords
Another aspect of Google Ads Management that is often overlooked is the importance of having negative keywords. Having a list of negative keywords for ad optimization is as important as having relevant keywords. You will need to add negative keywords to the ad campaign to optimize their keyword relevancy and budget.
A/B Testing
A Dubai digital marketing agency should have the ability to split and test the campaigns. A/B testing helps in understanding why one campaign is performing better than another. This trial and error method is effective in keeping some parameters variable and some same to determine which campaign actually works best for the brand.
Ad Scheduling and Geo-Fencing
Where and when to target your audience? Figure it out and once you have the answer, use Google Ads Management tools to reach the right people at the right time on the right platform. Once you have understood your audience’s consumer behavior patterns and where they are located, you can exactly target them based on time and location settings. Pre-scheduling with the Google Ads management tool will help you save time for other activities.
Leveraging Remarketing Strategy
There will be users who have already shown some interest in your product or service. For those who have shown interest through some touchpoints online, remarketing them is an ideal way to go forward. Some might have dropped from a cart or a user might have seen the website twice but never taken any action. You can recover lost conversions, keep brand recognition top of their minds and increase revenue.
Conclusion
Becoming an expert at ads management will enable your enterprise to stand out from the competition. Following the above-mentioned best practices will help you set up campaigns, optimize them, and track results seamlessly through Google Ads. By learning how to effectively advertise with Google Ads, you can ensure to keep up with the trends and simultaneously realign your campaigns.