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British model Georgia May Jagger has been appointed as a wellbeing ambassador for The British Beauty Council.
The founder of organic beauty brand May Botanicals will help the organisation’s work this year, and joins pre-existing council ambassadors Kate Moss and Rita Ora.
In a statement announcing Jagger’s new role, The British Beauty Council said: “Having launched her own brand May Botanicals in 2023, Georgia May Jagger will bolster the importance of the council’s work to the creative industries, mental wellbeing and support for brand founders.”

News of Georgia May Jagger’s appointment comes alongside the announcement that the British Beauty Council’s Beauty Week will return in October under the theme of ‘Future of Beauty’.
With the aim to spotlight the power of “innovation, technology, and growth” within the beauty industry, the week-long event will run from October 20th – 26th, and bring the industry together to celebrate “cutting edge design, future-facing tech solutions, the power of the next generation for driving change and more”.
According to the non-profit organisation, the focus this year will be on:
- The key drivers characterising the future of beauty, including: product and manufacturing innovation, technology and AI, consumer trends, sustainability and more.
- The next-generation of talent set to shape our sector, showcasing consumer behaviours, creative talent and innovators of tomorrow.
- The power of the beauty industry and its life-enhancing properties for the wellbeing and mental health of future generations.
- The importance of investment for the future-proofing of beauty and enhancing competitiveness and economic resilience of the sector.
Millie Kendall OBE, CEO of the British Beauty Council, reinforces the future-facing nature of beauty, saying: “The beauty industry has long been at the forefront of innovation, both in terms of science and creativity. From formulation to circularity, our products utilise the latest technology to increase supply chain efficiency, deliver the utmost efficacy and reduce our impact on the planet.”
“This year’s British Beauty Week is all about spotlighting the trailblazing nature of our sector whilst also reinforcing the importance of future talent for igniting change and showcasing our industry’s growth globally.”
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