Let’s get one thing straight: guys wax. A lot more than you probably think.
Maybe it’s to clean up your chest before vacation. Maybe it’s because shaving your back alone is a massive struggle. Maybe you’re just tired of razor burn. For a lot of guys, waxing is less about looks and more about feeling fresh, confident, and in control.
And if it’s your first time? You’re not alone, and you’re definitely not underprepared. Here’s what every guy should know before their first wax.
Why More Men Are Waxing
There’s a reason guys are trading in razors and trimmers for wax appointments.
First, waxing gives you smooth results that last. We’re talking weeks, not hours. No more five o’clock shadow on your shoulders or stubble popping up on your body overnight. Waxing removes hair from the root, so regrowth takes its time.
Second, it’s clean—like, really clean. There are no nicks, no irritation from dull blades, and way less chance of ingrown hairs if you follow proper aftercare. Whether you’re training hard, dressing sharp, or just prefer that fresh feeling, waxing checks the box.
And finally? It’s low-maintenance. Once you get into a rhythm, touch-ups are quick and results are even better. Over time, many guys notice that their hair grows back finer and feels softer with regular waxing. That means less discomfort and a smoother look that stays that way.
What to Expect
Still a little unsure? Here’s what your first wax is actually like, no fluff, just facts.
Before You Arrive
You don’t need to do much. Skip the exfoliation the day of your wax. Come in clean and dry. If you’ve got questions or concerns, jot them down. Your Wax Specialist has heard it all, and then some.
Also, be honest. Let your waxer know if you have sensitive skin, if this is your first time, or if you’re feeling nervous. Their job is to keep you comfortable and confident, and that starts with communication.
During Your Appointment
Most waxing appointments are fast, taking 15 minutes or less for areas like the chest, back, or shoulders. You’ll be walked through each step, so you’re never guessing what’s happening next.
Yes, there’s a little sting when the wax comes off. But it’s quick. And with the right technique and products, like European Wax Center’s Comfort Wax® (made with soothing beeswax and designed to grip hair, not skin), most guys are surprised by how manageable it is, even if they expected the worst.
Aftercare 101
You might see a little redness after your first wax, and it’s totally normal. Just keep things clean and cool for the next day or so. That means no workouts, no steamy showers, and no super-tight clothing.
A lightweight, fragrance-free moisturizer will keep your skin feeling good, and regular, gentle exfoliation starting a couple of days later can help prevent ingrown hairs. The key is consistency. Each visit gets a little easier, and your skin will adjust over time.
Most Popular Waxing Spots for Men
You don’t need to go full-body to see results. Most first-timers start with:
- Back – High-maintenance to shave, low-effort to wax.
- Chest – A clean chest can feel fresh, especially in warmer months or under layers.
- Shoulders – Great for guys who want a tidy look without going totally bare.
- Brows – No reshaping, just a cleanup to sharpen your features.
- Ears & Nose — These facial waxing services help you ditch the trimmer.
Curious about below-the-belt waxing? You wouldn’t be the first (or the hundredth) guy to ask. Yes, it’s a thing. No, it’s not weird. And yes, it’s handled professionally. EWC Wax Specialists are trained, experienced, and discreet. If it makes you feel more confident, it’s worth exploring.
Questions You’re Not Asking (But We Know You’re Thinking)
We get it. There are some things you might not feel like asking out loud. So, let’s put it all on the table.
“Is it going to hurt?”
Honestly? A little. But it’s quick. Most guys describe it as more of a momentary sting than real pain. And it gets easier, both physically and mentally, with each wax.
“Is it awkward?”
Not with the right team. Our Wax Specialists are professionals who’ve waxed every type of body and hair out there. Their job is to make you feel comfortable, respected, and confident—period.
“Do I have to wax everything?”
Nope. Grooming is personal. Want to tidy your chest but leave the arms? Go for it. Clean brows but keep the beard? Totally your call. There’s no “right” amount, just what works for you.
“What if I have sensitive skin?”
That’s exactly what Comfort Wax® is made for. It’s designed to grip hair, not your skin, and it’s made with beeswax, a naturally soothing ingredient. Our Wax Specialists also follow a 4-step process that keeps your skin protected from start to finish.
“Can I get my beard waxed?”
The short answer? It depends—but we usually don’t recommend it. While thinner hair and peach fuzz will benefit from waxing, men’s beard hair tends to be much thicker than hair elsewhere. Thick hair, combined with more sensitive skin on the face, is a recipe for discomfort and irritation. To offer you that well-groomed look, we offer a variety of other men’s facial waxing services, including the nose, ears, eyebrows, and neck.
“Do you offer a Manzilian?”
We do! We just don’t call it that. You’ll find it listed as “Brazilian (P)” under our services. The reason we make the distinction is so we can pair you with a Wax Specialist who is trained in this service.
Ready to Go Smooth? Here’s the Bottom Line
Trying something new takes guts, especially something that puts you physically and emotionally out of your comfort zone. But if you’re already working on being the best version of yourself—at the gym, in relationships, with your kids, at work—waxing might be another tool in your self-care kit.
At European Wax Center, we’re here to help you feel confident in your skin, literally. We’ve got the experience, the technique, and the Comfort Wax® to make your first wax (and every one after) as smooth as possible.
Want to learn more about men’s waxing and what to expect? Head to European Wax Center and see why thousands of guys trust us to help them look and feel their best.