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Founded in 2019 by British model Oliver Cheshire and manufacturer Toby Watkins, menswear label CHÉ Studios was born with a mission to blend style and substance.
Specialising in cutting-edge, sustainable resortwear (think louche, boxy shirts and short shorts) and swimwear, the brand effortlessly combines the “laid-back vibes of the West Coast with the refined sophistication of the Cote D’Azur”.
Classically old-school, but undeniably forward thinking, CHÉ designs possess a tailored flair that effortlessly transitions from beach adventures to trendy hangouts, whether it’s the vibrant city life of London or the luxurious coasts of the Balearic Islands.
Inspired by fashion’s illustrious past and driven by a vision for the future, pieces exude a timeless charm, while prioritising conscious practices in the industry.
Each garment in CHÉ’s collection is designed with a focus on “comfort, versatility, and durability”, allowing individuals to look and feel their best.
As part of The brands commitment to making conscious choices, CHÉ incorporates Tencel and ECOVERO, two sustainable and versatile materials, into their designs.
Not only does Tencel offer exceptional softness, breathability, and moisture-wicking properties, but it also ensures both comfort and style in our leisurewear and swimwear collection.
About Oliver Cheshire…
Oliver Cheshire has played a significant role in shaping CHÉ Studios.
Known primarily for his modelling work, he brought his deep understanding of fashion and style to the brand, aiming to create a line of elevated basics and contemporary essentials that are both stylish and sustainable.
His vision for the label revolves around producing versatile, high-quality pieces that balance comfort with sophistication, often drawing on neutral colour palettes and classic silhouettes.
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