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Eastpak and Market are excited to present their new collaboration: a versatile, lifestyle-oriented convertible bag capsule. This innovative collection marks the continuation of a dynamic partnership, dedicated to transforming the sports bag concept and enhancing how we carry and organise our essentials.
Following the success of their initial collaboration earlier this year, this latest Eastpak x Market collection features the reintroduction of the popular Padded Pak’r backpack in two fresh colourways, as well as several new side bag designs. Market has once again customised Eastpak’s classic designs, introducing a packable netted pouch to add functionality and adaptability, allowing users to tailor the bags to fit their unique needs.
The collection includes the MRKT BASKETBALL PACK and the MRKT RUSHER, available in vibrant blue and a sleek black & white grid print. Each design incorporates Market’s innovative hidden net pouch. Additionally, the line introduces the MRKT TRIANGLER, a triangular-shaped side bag with an open top, also available in a black & white grid pattern.
For the promotional campaign, Market enlisted diverse individuals, from athletes to creatives and busy parents, demonstrating the bags’ versatility and utility in various scenarios. Highlights include:
- LA Clippers’ Terance Mann and runner Kam Casey, who tested the bags’ capacity for sports gear.
- DJ Honey, who utilized the bag for carrying her DJ equipment from the studio to the stage.
- Plant aficionado and creative, Nelson ZêPequéno, who used the bag for his gardening tools and plant accessories.
- Puno Dostres, an active mother, showcased how the bag meets parenting needs, emphasizing the capsule’s flexibility for different lifestyles.
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