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Converse and Liverpool FC continue their creative partnership with the launch of their second limited-edition capsule.
The sophomore collection fuses Liverpool FC’s rich history with the diversity and creativity that reflects a new generation of global football fans.
Key pieces include a unisex premium puffer jacket, Converse x LFC Chuck 70 high-top sneakers, a Converse x LFC cotton jersey Crew, including illustrated LFC inspired graphics and the Converse x LFC Star Player 76.
The holiday capsules accompanying campaign features a cast of LFC fans who are lifelong supporters and creatives in their own right, including multi-discipline creative Dredz, singer songwriter Pixey and artist Sterling Rose Kelly.
Further, the trio have all played a creative role in the direction of the campaign alongside key members of Converse social and community impact partner Homotopia – a Liverpool-based organisation serving LGBTQIA+ socially engaged artists and creatives.
Also featured are members of the clubs senior mens and squads Darwin Nunez, Missy Bo Kearns, and Taylor Hinds.
Additionally, the collaborations corresponding campaign ‘Creating From The Ground Up’ shifts from inspiration to action, as Converse provide a platform for featured Liverpool fans to create with the brand in the production of the campaign.
“Building on the success of the Converse x Liverpool FC partnership, we couldn’t be prouder to launch the FH23 collection and campaign, which celebrates the rich history of Liverpool FC, whilst bringing to the forefront the creativity of LFC fandom,” says Steven Bramble, VP/GM Converse Western Europe.
Mike Cox, Senior Vice President Merchandising at Liverpool FC, added: “Working in collaboration with Converse has given us something new and exciting to offer our supporters. It also celebrates our diverse fan base and champions their creativity.”
The Fall Holiday 23 Converse x Liverpool FC Collection is available now from converse.com and select retailers.
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