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Champion has launched its SS23 Eco Future range, which marks the brand’s first 100% sustainable collection. The capsule features pieces that are designed to have a lower environmental impact, promoting positive change and a more responsible approach.
The Eco Future collection is centered around a minimalistic aesthetic that celebrates natural resources and gender-neutral design. Champion has carefully considered every step of the manufacturing process, from the GOTS certified organic cotton used for jersey sweatshirts, tees, and basics to the recycled polyester embroidery of the signature “C” logo and the use of eco-friendly polybags for packaging.
Drawing inspiration from modernized heritage sportswear, the design cues of the Eco Future collection adhere to globally recognized OECOTEX and GOTS certifications for materials selection. The collection features Champion’s signature styles with elevated tweaks to fit, materials, colorways, and finishes. The color palette includes timeless neutral hues such as black, navy, green, off-white, and brown. The hoodies, sweatshirts, and t-shirts are designed with a relaxed aesthetic and are finished with recycled polyester fabric labels and recycled paper swing tags.
The Eco Future collection is a significant step towards Champion’s sustainability journey, demonstrating the brand’s commitment to becoming more future-friendly while maintaining its strong brand identity and heritage.
Buy the new collection here.
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