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K-Pop superstars BTS are set to bring an “exciting retail experience” to London later this week, with the opening of their very own pop-up shop, produced via a partnership between HYBE and FreeCONG.
Set to open Friday, December 9th 2022 within the Icon Outlet at The O2, the BTS POP-UP : SPACE OF BTS IN LONDON marks the groups first post-pandemic pop-up event in Europe, and will serve as a focal point for reflection on their momentous career.

The shops will showcase different music-themed merch, including “Black Swan”, “ON”, “MIC Drop”, ”DNA”, ”IDOL” and ‘‘Boy With Luv” as well as rarities and limited editions, such as IN THE SOOP merch.
Each area forms an immersive experience, highlighted in iconic colours with instagrammable locations that utilise themed backdrops. There will also be a dedicated space for the well-loved TinyTAN characters, and a variety of products inspired by BTS’ hit tracks.
BTS POP-UP : SPACE OF BTS IN LONDON
Location:
Icon Outlet at The O2
Peninsula Square
London
SE10 0DX
Dates:
9 December 2022 – 31 Jan 2023
Operating Hours:
9th December – 14th December 2022
Mon-Sat 10:00 – 20:00
Sun 10:00 – 19:00
15th December – 31st December 2022
Mon-Sat 10:00 – 21:00
Sat, 24th & 31st 10:00 – 16:00
Sun, 25th CLOSED
1st January – 31st Jan 2023
Mon-Thurs 10:00 – 19:00
Fri-Sat 10:00 – 20:00
Sun 11:00 – 18:00
Mon, 2nd Jan 10:00 – 20:00
To find out more about BTS POP-UP, and how to reserve your spot in the queue, visit and follow @karnivaljoy on Twitter and Instagram.
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