Canadian icon Bryan Adams and sustainable outerwear label Wuxly reunite for “The BAD Collection.
The energy at Toronto’s Thompson Landry Gallery hit a high note on October 3rd, as Wuxly and Bryan Adams debuted their third capsule collection, “The BAD Collection”. Set against the brick-and-beam backdrop of the Distillery District, the exclusive preview was a celebration of style, sustainability, and star power, with Adams himself in attendance.
The invite-only afternoon preview brought together art, fashion, and sustainability in true Wuxly fashion. Guests were treated to a live, runway presentation curated by celebrity stylist Katie Tobin, along with a fireside chat between Wuxly founder James Yurichuk and Adams himself, moderated by broadcasting veteran Devo Brown. Between the conversation, clinking glasses of craft mocktails, and the soft hum of conversation over vegan bites, the event felt like a celebration not just of a collection, but of a shared ethos: compassion, creativity, and Canadian craftsmanship.
Photographed by celebrity photographer George Pimentel, the afternoon captured Adams’ rock-and-roll sensibility translated into wearable, purpose-driven outerwear. “Working with Wuxly has been exciting,” Adams shared. “I wanted to create something that was practical and keeps people warm, without harming animals or the environment.”
The BAD Collection brings Adams’ unmistakable energy to six new pieces: the BAD White Elk Parka, BAD Vancouver Jacket, BAD Next-Gen Faux-Leather Jacket, BAD Corduroy Shirt, BAD Turtleneck, and BAD Hoodie. Each garment blends technical performance with timeless, lived-in style that’s made to move with you wherever you go.
As with previous drops, this capsule doesn’t just wear well, it means something. Designed and made in Canada, the BAD Collection embodies Wuxly’s signature fusion of innovation, sustainability, and animal-free materials, while carrying Adams’ creative DNA throughout every stitch.
Wuxly x Bryan Adam’s The BAD Collection is available now, exclusively at wuxly.com.