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The British Fashion Council (BFC) have this week announced that London Fashion Week (LFW) will take place from Friday, June 7th to Sunday, June 9th 2024.
Hosted in partnership with 1664 Blanc, the spring/summer ‘25 edition aims to ignite “a cultural moment” in London, providing a platform for diverse British designers and brands with a focus on the depth and breadth of menswear businesses in the UK.
In line with the year-long celebrations of the 40th anniversary of LFW (LFW40), the new concept will spotlight the capitals position as a “world leading cultural city” and amplify its creative community.
The BFC say the ambition for LFW June going forward is to provide a platform for designer businesses and the different cultures and communities who have made a “rich and significant” contribution to the British fashion industry.
As part of the new format on Friday, June 7th the BFC will host a curated programme of events at the Institute of Contemporary Arts to include an exhibition, panel discussions and cultural events informed by the first three cultures the BFC has chosen to spotlight this season.
In collaboration with three guest curators, the BFC will explore Black culture (centred around self-love); South Asian culture (with focus on pattern, textile and craftsmanship); and queer culture (with a spotlight on young creative voices from the trans community).
In celebration of LFW40, a retrospective installation will be erected to celebrate the success of LFW.
This will be complemented by the “40 for 40” schedule, made up of 40 activations hosted by leading British brands and designers including; catwalk shows, presentations and events.
Additionally, the BFC will take over the Groucho Club on Sunday 9th June to provide designers and brands with a dynamic activation space.
The immersive programme is designed for guests to explore and experience the city and brands in new ways.
Of the upcoming season, Caroline Rush, Chief Executive, British Fashion Council commented: “As we continue our celebrations of LFW40, we are thrilled to share a new concept for LFW June which will amplify our designers and promote the diverse menswear businesses.”
“We will celebrate and pay homage to some of the cultures which contribute so much to the UK fashion industry, the aim is to build on this with different cultures each year.”
“The new format is a direct result of the conversations we are continuously having with the BFC community (designers, media, UK and international retailers).”
“We want to ensure we are recognising the business needs of our designers and providing them with a global showcasing platform which is both relevant and beneficial.”
“This iteration of LFW is a really exciting opportunity to future proof and innovate the UK’s fashion showcasing capabilities and highlight the city’s point of difference during Men’s fashion month.”
“We look forward to launching this new format with the support of 1664 Blanc.”
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