Vuori has quickly become one of the most-loved activewear brands thanks to its buttery-soft fabrics, relaxed Californian aesthetic, and ultra-comfortable fits. Its joggers, performance tees, and lightweight layers have become staples for workouts, travel, and everyday wear. Moreover, Vuori’s strong sustainability ethos and understated style have broadened its appeal far beyond the fitness community.
However, if you love Vuori’s comfort-first approach but want additional options, whether for price, performance, or variety, several brands like Vuori offer a similar balance of softness, stretch, and refined design. Below are 12 excellent brands like Vuori, each selected for their comfort, quality, and modern aesthetic.
1. Lululemon
Best for: premium training apparel, comfort-led gym wear, everyday athleisure
Why it’s like Vuori: fabric innovation, premium fits, and excellent versatility.
Lululemon is often the first brand people turn to when seeking an alternative to Vuori. Not only does it offer a vast selection of high-quality leggings, joggers, and training tops, but it also prioritises softness and stretch across its most-loved lines. Furthermore, its men’s pieces—including the ABC trousers and metal vent tees—mirror Vuori’s balance of athletic performance and lifestyle comfort. As a result, Lululemon is one of the closest matches to Vuori overall.
2. Alo Yoga
Best for: elevated athleisure, yoga wear, fashion-led basics
Why it’s like Vuori: softness, clean lines, and studio-to-street styling.
Alo Yoga combines premium technical fabrics with a sleek, minimalist aesthetic. Although the brand is rooted in yoga culture, its sweats, hoodies, and loungewear pieces feel remarkably similar to Vuori’s signature softness. Additionally, Alo is known for its neutral colour palette and refined silhouettes, which transition effortlessly from the studio to everyday outfits. Consequently, it’s a great option for those who want comfort with a slightly more fashion-forward edge.
3. Athleta
Best for: inclusive sizing, everyday performance, sustainable fabrics
Why it’s like Vuori: comfort-first design built for movement.
Athleta offers a versatile collection of activewear designed for low-impact training, travel, and daily wear. While it’s slightly more affordable than Vuori, it still prioritises premium fabrics and high levels of stretch. Moreover, Athleta is B Corp certified and deeply committed to fair, sustainable manufacturing, which aligns closely with Vuori’s eco-conscious values. Therefore, it’s a strong alternative for those who want softness, comfort, and inclusivity.
4. Rhone
Best for: premium men’s activewear, performance tees, commuter trousers
Why it’s like Vuori: refined design, technical comfort, and subtle aesthetics.
Rhone is a top choice for men who appreciate Vuori’s understated performance wear. Its engineered fabrics, anti-odour technology, and smart, office-friendly silhouettes make it especially versatile. Meanwhile, its joggers and everyday tees deliver the same soft, stretchy feel that Vuori fans love. Although Rhone leans more performance-driven, the overall fit, feel, and finish remain extremely comparable.
5. LSKD
Best for: athletic streetwear, versatile gym apparel
Why it’s like Vuori: breathable essentials with an athletic-meets-lifestyle look.
LSKD (pronounced “loose kid”) offers modern basics that work just as well for training as they do for casual wear. Its tees, shorts, and joggers all feature soft-touch fabrics and flexible fits. Additionally, LSKD brings in a sportier edge compared with Vuori’s laid-back coastal aesthetic; however, the comfort level is almost identical. Consequently, it’s an excellent choice for those who want a slightly more active look.
6. Gymshark
Best for: performance-led gym wear, sculpting leggings, relaxed sweats
Why it’s like Vuori: comfortable, wearable, and highly versatile.
Gymshark is best known for gym-focused apparel, yet its newer lifestyle ranges overlap strongly with Vuori’s aesthetic. Although its workout gear is more fitted and technical, its sweatshirts, relaxed joggers, and soft tees offer a similar level of comfort. Moreover, Gymshark often comes in at a more affordable price point, making it appealing to those who want Vuori quality without the premium price tag.
7. Beyond Yoga
Best for: ultra-soft leggings, premium loungewear
Why it’s like Vuori: softness above all else.
Beyond Yoga is consistently praised for having some of the softest fabrics in the activewear world. If Vuori’s DreamKnit fabric is your favourite, Beyond Yoga’s Spacedye collection will feel instantly familiar. Additionally, the brand prioritises body-positive design, offering inclusive sizing and gentle, supportive fits. Therefore, it’s a perfect match for anyone who wants maximum comfort with a minimalist aesthetic.
8. Outdoor Voices
Best for: colour-blocked activewear, low-impact movement, laid-back styles
Why it’s like Vuori: casual, versatile, and designed for everyday activity.
Outdoor Voices champions recreational movement—everything from dog walking to hiking to yoga—which aligns closely with Vuori’s lifestyle-focused philosophy. Its colour-blocked pieces add a playful twist, while its fabrics remain soft, breathable, and comfortable. Although the brand leans more colourful than Vuori, it still maintains a similarly relaxed and friendly feel.
9. On Running (On)
Best for: running apparel with modern design and soft-touch performance
Why it’s like Vuori: premium materials, clean lines, and lightweight comfort.
On Running is famous for its Cloud running shoes; however, its apparel has become equally noteworthy. Not only are its joggers and tees extremely lightweight and soft, but they also feature a minimalist Swiss design language that complements Vuori’s simplicity. Meanwhile, On’s subtle branding and muted tones ensure it pairs effortlessly with everyday outfits.
10. Ten Thousand
Best for: functional training apparel, durable gym essentials
Why it’s like Vuori: high-performance gear with a clean, minimal aesthetic.
Ten Thousand is a go-to for those who want no-nonsense, athlete-tested training apparel. Although it’s more performance-oriented than Vuori, the brand’s minimalist silhouettes and elevated basics offer a similar sense of polish. In contrast to brands with flashy designs, Ten Thousand keeps things understated, which makes it a strong contender for those who appreciate Vuori’s simplicity but want more technical durability.
11. Allbirds
Best for: sustainable basics, breathable layers, eco-friendly loungewear
Why it’s like Vuori: softness, sustainability, and understated everyday comfort.
Allbirds has expanded far beyond its iconic wool trainers and now offers a thoughtful range of apparel. Its merino tees, terry jumpers, and relaxed joggers echo the same softness and breathability that Vuori is known for. Additionally, Allbirds’ commitment to low-impact materials and carbon transparency mirrors Vuori’s ethical priorities, making it a natural pairing.
12. prAna
Best for: yoga basics, travel trousers, and sustainable fabrics
Why it’s like Vuori: relaxed silhouettes with movement-first design.
prAna sits at the intersection of comfort, performance, and sustainability. Its stretchy travel trousers, organic cotton tops, and lightweight layers make it ideal for people who want easygoing apparel that performs well across different settings. Moreover, Prana’s long-standing focus on ethical materials aligns closely with Vuori’s mission. Consequently, it’s a great alternative for comfort-focused buyers.
While all twelve brands share Vuori’s comfort-first philosophy, several stand out:
- Lululemon – closest overall match in fabric quality, fits, and lifestyle appeal.
- Alo Yoga – similarly soft and premium with a more fashion-forward angle.
- Rhone – best men’s alternative for smart, soft performance staples.
- Athleta – strongest inclusive and sustainability-aligned option.
Meanwhile, Beyond Yoga remains the go-to choice for anyone who prioritises softness above all else.
Vuori has mastered the balance between luxurious softness, everyday versatility, and quietly premium style. Nevertheless, it’s far from the only brand doing comfort-led activewear well. Whether you’re looking for more technical gear, more colour options, or more price flexibility, the alternatives above offer similarly high-quality fabrics and modern aesthetics.
Ultimately, choosing the right Vuori alternative depends on your preferences—whether you want slightly more fashion influence (Alo), more technical engineering (Rhone), more affordability (Gymshark, LSKD), or simply more softness (Beyond Yoga). Regardless, these twelve brands deliver the same relaxed, elevated comfort that makes Vuori so popular.