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French brand American Vintage is ending the year in a festive spirit. AMV has unveiled its Christmas Campaign images, focusing on friends and family.
Jenny Lazzarelli, Image Director at American Vintage, said: “We wanted the holidays to be the highlight point of the year, something you wait 12 months for and always anticipate with excitement. That includes all the decorations, of course, but it’s also about the people you choose to surround yourself with.”
For the holidays, AMV essentials have been redesigned. The collection features pieces in flowy silk, like blouses or skirts, colorful knits (CIKOYA and EAST), and garments with touches of jacquard patterns, such as sweaters, jackets, or trousers.
The new campaign showcases friends and family gathered around a minimalist tree, adorned with just a few strings of lights.
This season, the AMV brand is all about embracing traditions and sharing them with others.
Founded in 2005 in Marseille, France, and drawing inspiration from the USA, American Vintage’s brand ethos emphasizes timelessness. Starting with a reinvented basic t-shirt, AMV has grown significantly, now offering a wide range of products for men, women, and children.
AMV invites everyone, whether you’re 3 or 103, to gather around its tree, ensuring that there’s something in the brand’s collections for everyone.
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