Amazon Prime Day 2025: Best deals on TVs, Kindle and more

It’s about that time of year again. Amazon has released the dates of its famous Prime Day sale, and there’s a surprise this year – instead of the usual 48 hours, Prime members will get a whole 96 hours to shop the retailer’s exclusive discounts.

The dates to know? July 8 – 11.

But that’s not all: there’s more newness in store. There will be a new section called Today’s Big Deals, which will showcase daily themes, plus a New Deal Drop feature that launches at midnight every night of the sale for limited-time offers.

If you’re after tailored recommendations, turn to Rufus, Amazon’s AI shopping assistant, who can answer specific questions about Prime Day and make deal suggestions based on your needs, saving you hours of trawling across millions of deals.

Prime members get more than access to the sale’s exclusive prices and express delivery. They will also unlock a world of streaming, gaming, reading, audio and entertainment through the various arms of the Amazon universe. Heretic, Hugh Grant’s chilling thriller, has just been listed on Prime Video, free for subscribers, while millions of playlists and podcasts can be found on Amazon Music.

Find the full list of benefits – including discount Odeon cinema tickets and Deliveroo perks – right here.

All this will set you back just £8.99 a month (or £95 a year if you’d rather pay annually). Students get a sweeter deal at £4.49 per month or £47.49 per year. If you’re still not sure, why not sign up for a 30-day free trial to test the service before you commit?

There’s a special offer on right now. Prime members can enjoy three months of Audible absolutely free until July 31. This includes one bestseller or new release each month and thousands of included audiobooks, podcasts and Originals.

Aside from Black Friday, Prime Day is the biggest sale on Amazon’s calendar, so expect discounts to be deep and wide-reaching.

Big-ticket items generally perform well, with TVs, home security systems, kitchen appliances, and cleaning machines seeing hundreds wiped off their RRP. If you’re holding out on buying a new mattress, Amazon Prime Day is a great time to make your money go further with models from Simba and Emma.

This year, we’ve been promised that big brands like Bose, De’ Longhi, Dyson, Lego, Shark, CeraVe, Ninja, and Sonos will all be in the mix.

This is Amazon we’re talking about – of course there are. If you’re looking for inspiration to add to your shopping basket, we’ve found the best deals to snap up right now.