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The House of Creed’s new feminine fragrance, Fragaria, is officially launching on January 14, 2025. But you can get your hands on it right now!
Before its official worldwide release, Fragaria will be available for an exclusive pre-launch from select Selfridges locations:
- Selfridges, London W1 now – until 11th December, 2024
- Selfridges, Trafford Centre, Manchester from December 16th – 23rd, 2024.
The exclusive pop-ups will be the first chance to shop the fragrance and feature personalised gift wrapping services, adding a touch of bespoke luxury to holiday shopping. Visitors can also enjoy complimentary champagne paired with strawberries and cream, offering a celebratory preview of the fragrance’s radiant spirit.
With vibrant, youthful allure, this new eau de parfum captures the essence of British summer through the unmistakable scent of fresh strawberries. Fragaria embodies Creed’s dedication to crafting luxury fragrances with exquisite, natural ingredients.
Fragaria opens with bright top notes of bergamot, mandarin, and pink pepper, gracefully blending into a heart of juicy fresh strawberry and leafy violet accord, before settling into a warm base of earthy vetiver and cedarwood.
Fragaria perfectly balances playful charm with timeless sophistication, encapsulating summer in every spritz. With a striking pink bottle adorned with subtle glitter and silver accents, Fragaria captures the fun, flirty spirit of the fragrance within.
The fragrance will be exclusively available from Selfridges and Creed boutiques, making it a beautiful gift for the holiday season or addition to any scent enthusiast collection.
Officially launching worldwide on January 14th, 2025, Fragaria will be available in a 75ml bottle, priced at £260 at Creed boutiques, retailers and www.creedfragrance.com
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