You don’t need to be up to date with the goings-on at the four fashion capitals during the bi-annual fashion months or be able to reel off the creative directors at the major houses to know that fashion is cyclical.
You need only walk down the streets of London to see nostalgic threads, namely low-rise trousers, cargo silhouettes and baggy fits that hark back to the 00s and 90s. To stay on top of the latest trends, cast your mind back to the apparel that defined a decade and embrace their return.
For autumn/winter, it’s workwear and corporate chic on the agenda – think blazer, shirting and tailoring. Colder weather has us running to get cosy with all manner of checks, tweed and herringbone, ready for country walks or layers for duvet days indoors.
There is also the party season to think about, so the onslaught of sequin, feathers and playful touches should have you ready for office soirees, family functions and friendmas celebrations. And to ease the financial burden of sprucing up your wardrobe, it is Black Friday that you need on your radar.
Each year, there is rarely a fashion brand in existence that doesn’t offer some sort of discount during the sale. From the high-end to the high street, the official four-day event has an array of price slashes across the board of women’s and menswear as well as kids to treat yourself or your loved ones – Christmas is just around the corner after all.
When is Black Friday 2024?
For 2024, the biggest sales event of the year takes place on November 29. But if the last few years are anything to go by, the discounts begin as early as November 1. Mark your diary for an epic shopping extravaganza. Expect bargain price tags across sportswear, beauty, jewellery, laptops and gaming to know but a few.
When does Black Friday end?
Black Friday culminates in Cyber Monday, which this year will be on December 2. Cyber Monday was traditionally the day in which the tech brands would slash the RRPs on their wares but over the years has come to include all categories and marks the final sale day of the Black Friday period.
Why is it called Black Friday?
There are many theories as to where the US import gets its name from. It was dubbed this as far back as the early 60s after the chaos that ensued after the Thanksgiving celebrations.
What fashion deals can we expect?
If last year is anything to go by, there was up to 80 per cent off the likes of ASOS, Net-A-Porter, rental platform HURR and many, many more.
Shop current fashion deals here