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Friday, November 8, 2024

RONA Launches Exclusive Workwear Line in Partnership with Leading Brand Tilley – Influencers Digest

LifesytleRONA Launches Exclusive Workwear Line in Partnership with Leading Brand Tilley - Influencers Digest


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Affordable, durable and trendy Tilley Tuff clothing is strong enough for pros yet perfectly suited for DIYers

Home improvement retailer RONA is dressing up its shelves this fall with an affordable, exclusive line of workwear designed to not only help Canadians more comfortably carry out all their projects, but also look great in the process – even well after the job is done.

Called Tilley Tuff and designed by leading brand Tilley, the trendy workwear collection is durable and flexible enough for pros, but intended for everyone who tackles home improvement and construction projects. Featuring 60+ innovative items – including hats, t-shirts, pants, work shirts, hoodies, vests and socks – the line is initially geared towards men, with other Tilley Tuff collections planned to be added each spring and fall.

“We are thrilled to launch this exciting new category–our first foray into workwear–and to have the opportunity to reinvent Canadian workwear for all seasons,” said Doug Young, Chief Merchandising Officer at RONA inc., one of Canada’s leading home improvement retailers with some 425 corporate and affiliated stores under different banners.

“The collection addresses an opportunity, using new technologies to produce durable, stretch and movement-enabling fabrics, and geared to withstand the wear and tear of everyday adventures and projects. Tilley Tuff workwear showcases innovation and quality at a great value and is exclusively available at our RONA+ and RONA stores,” Young said, contrasting the line with rigid, rough-on-the-skin, water-absorbing cotton workwear typically available today.

Developed for the outdoors, the Tilley Tuff polyester-nylon material blend includes stand-out features such as wind and water resistance, sun protection (UPF 50+), water repellency, quick dry finish, heat regulation, breathability, wrinkle resistance, and hidden mesh ventilation. The products’ adaptable mid layers provide insulation and the ability to adjust to changing temperatures throughout the day without added weight or bulk.

“Whether helping a neighbour build a fence or powering a grid, our goal is to help Canadians with their home improvement projects by bringing them more comfortable clothing that works smarter,” Young said. “And because we’re all about value, we’ve ensured that Tilley Tuff works as hard as Canadians do, from jobsite to offsite.”

Star Tilley Tuff products include:

Tilley Tuff Legacy Men’s T-Shirt with Pocket in Sand Cotton. $24.99 at RONA stores.

 Tilley Tuff Utility Pants in Cotton for Men 36 x 32 – Black. $59.99 at RONA stores.

Tilley Tuff Quilted Work Jacket for Men in Sage Nylon. $79.99 at RONA stores.

Tilley Tuff Tech Shield Pants in Soft Shell Fabric for Men with 8 Pockets 44 x 32 – Grey. $79.99 at RONA stores.

Tilley Tuff Flannel Button-Down Work Shirt for Men in Brown Plaid. $39.99 at RONA stores.

Tilley Tuff Lined Sleeveless Vest for Men in Sand Cotton. $69.99 at RONA stores.

For more information and to browse the Tilley Tuff collection, visit www.rona.ca.

About Tilley Endurables Inc.

Founded in 1980, Tilley Endurables is globally renowned for its meticulously designed outdoor hats and apparel. With a focus on sustainable materials and a commitment to lifetime quality, Tilley products are essential for any adventure. 

About RONA inc.

RONA inc. is one of Canada’s leading home improvement retailers headquartered in Boucherville, Quebec. The RONA inc. network operates and services some 425 corporate and affiliated dealer stores under the RONA+, RONA, and Dick’s Lumber banners. With a long and rich history, RONA inc. supports Canadians in their home improvement and construction projects since 1939. To achieve this, the company relies on a team of 21,000 employees, to whom it strives to provide an inclusive workplace where everyone is invited to contribute. RONA inc. has been one of the Montréal region’s Top Employers since 2021. As a result of its ongoing efforts in sustainable development, the company is recognized as one of Canada’s Greenest Employers. To learn more about the company, visit the website www.ronainc.ca.





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