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Levi Strauss & Co. (LS&Co.) has opened a new Levi’s® store in London’s prestigious Knightsbridge Estate, the second-largest retail hub in the city. Spanning 300m² across two floors with a striking glass façade, the store offers an elevated shopping experience, reinforcing Levi’s® direct-to-consumer strategy and its focus on head-to-toe denim lifestyle dressing.
With over 70 stores across the UK, including 10 in London, the Knightsbridge opening highlights Levi’s® continued investment in one of its key global markets. This new location cements the brand’s presence in London, a major fashion and cultural hub.
Lucia Marcuzzo, Managing Director Europe at Levi Strauss & Co., commented: “Our new Knightsbridge store places the Levi’s® brand at the heart of another iconic London neighbourhood. It reflects our commitment to offering the best denim lifestyle experience while expanding our direct-to-consumer presence in the UK and Europe. We look forward to welcoming both local and international shoppers to experience our elevated designs and iconic wardrobe staples.”
The Knightsbridge store will also showcase local craftsmanship, featuring bespoke Trucker jackets designed by Levi’s® in-store tailors from across the UK and Ireland. Additionally, the store offers a convenient ‘ship to home’ service, catering to both residents and tourists.
At the core of the store is Levi’s® iconic denim lifestyle collection, from the legendary 501® jeans to a range of dresses, shirts, and accessories—demonstrating the brand’s full head-to-toe offering.
This opening marks a key milestone in Levi’s® ongoing commitment to expanding its direct-to-consumer reach and reinforcing its leadership in denim lifestyle across Europe.
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