[ad_1]
Greggs has announced the launch of its first-ever official jewellery collection, dropping this Friday to coincide with London Fashion Week’s 40th anniversary celebrations across the capital.
The limited-edition range, launching on Friday, 13th September, follows a weekend tease on Greggs’ social media channels, sparking speculation among fans.
Today, Greggs confirmed the rumours with the unveiling of the “Baked in Gold” collection. The range transforms the brand’s most iconic menu items into 22-carat gold-plated accessories, designed by renowned contemporary British artist Dion Kitson. From Sausage Roll Stud Earrings to a bold Greggs Signet Ring, this playful collection offers fans the chance to wear their favourite Greggs treats in a stylish, golden form.
Greggs Sausage Roll Stud Earrings, £36.00
A golden version of the nation’s favourite Sausage Roll. 96 layers of pastry perfection cast in 22-carat gold plated stud earrings.
Greggs Vegan Sausage Roll Stud Earrings, £36.00
The iconic Vegan Sausage Roll captured in all its glory in 22-carat gold-plated studs. No dedicated vegan’s jewellery box is complete without them.
Greggs Jammy Heart Locket Necklace, £45.00
Perhaps even sweeter than the biscuit version – this adjustable 22-carat gold-plated locket can hold a picture of your nearest and dearest – or maybe even your favourite Greggs bake.
Greggs Signet Ring, £48.00
A serious statement piece! This bold signet ring is 22-carat gold-plated and available in S, M and L. Sure to be an instant classic.
Greggs Icons Charm Bracelet, £96.00
A 10-charm bracelet featuring delicious Greggs classics such as a Pink Jammie, Pizza Slice, coffee cup, a bake and more.
The exclusive range is the latest iconic fashion collaboration for Greggs with the launch coming two years after three sell-out fashion moments between Greggs and Primark back in 2022.
Hannah Squirrell, Customer Director at Greggs said: “We’re always looking for ways that help Greggs customers share their love for the brand, and the launch of Baked in Gold is another fun way to deliver this. We’re excited to be teaming up with Dion as we step into the world of jewellery to deliver the fun and flavour that our customers know us for, in a unique and one-of-a-kind way!”
Dion Kitson added: “When Greggs asked me to turn their most iconic menu items into jewellery, it made sense, it’s right up my street — Sausage Roll Stud Earrings and Pink Jammie doughnut charms? It’s about having fun with something we know and love in the UK.”
The link to shop the Baked in Gold collection will be posted on Greggs social media channel on Friday 13th September, ahead of a 10am launch. With only a limited number of pieces available, fans are encouraged to act fast to bag their favourite piece.
[ad_2]
Source link