Everything you need to know about Adanola

Adanola is a name you no doubt know…

The UK activewear brand has been making headlines for a couple of years and has been worn by celebs all over the world. It’s impossible to scroll Insta and not seen some Adanola products, and of course, some of their pieces have become so iconic they sell out almost instantly.

But while you no doubt have heard of Adanola, how much do you really know about the brand? To find out more, read on for everything you need to know about Adanola…

What is Adanola?

Launched in 2015 by brothers Hyrum and Josh Cook, Adanola is a Manchester-based athleisure brand that has been embraced by celebs.

It’s also made the Sunday Times 100 list of Britain’s 100 fastest-growing private companies this year, so it’s most definitely not going anywhere.

Describing itself as “everybody’s everyday uniform”, Adanola is for “whether you’re running, running errands, or just running late”. But of course, offering activewear and loungewear is not the whole story.

High quality activewear is not new, but Adanola is also delivering good value and fair prices. Running small production lines and producing according to demand, Adanola sells out, fast.

Making simplicity its key offering, Adanola is a master at leveraging social media.

Perfecting basics and making sure all its offering integrates easily into its customers’ wardrobes, Adanola is a “look”, the laid-back, elevated casual everyday fit of celebs and fashion-conscious fans.

Hailed by Vogue as “clean girl aesthetics”, the Adanola look is for everyone. And with Gymshark’s former head as new CEO, the brand is eyeing an international expansion from new, bigger headquarters in Manchester.

Insta-famous and celebs-endorsed

Rosie Huntington-Whiteley is not just an Adanola fan, she also dropped an edit with the brand back in 2023.

“The fabrics are just incredible. I was just really impressed by the products, and I wear athleisure almost every single day, running after the kids and going to the gym,” she said.

The brand currently has 728k followers – and counting – on Instagram and even integrates its followers on its website with a “seen on our community” section at the bottom of its products’ pages.

But it’s not just you and me who love Adanola, A-listers can’t seem to get enough of the brand, with Kaia Gerber, Michelle Keegan, the Kardashian sisters, Molly-Mae Hague, Hailey Bieber, and Maya Jama all spotted wearing their Adanola fits proudly.

Best Adanola products

Adanola is an activewear brand, but it seems its loungewear offering is taking off and may even one day surpass its leggings et al products for popularity. In fact, 45 branded sweatshirts are sold per hour, that’s 200,000 in six months.

Adanola sweats being best-sellers is something founder Cook explains easily: “Over recent years, loungewear has become even more of our everyday wardrobe and now comfort is just as important as style.

“We know our customers like to invest in pieces that can be worn in and out of the gym – Adanola’s tag line is: ‘Everybody’s everyday uniform’, and now more than ever that’s exactly what people want to invest in when it comes to shopping active- or loungewear.”

Leggings, of course, are still incredibly popular, with 60 sold every hour.

You can’t really go wrong with any Adanola products, but if you need help navigating all the brand offers, here are some of the most popular and best Adanola products to shop.

Ultimate Leggings – THE Adanola bestselling product

Four-way stretch and completely squat-proof, with compression and smoothing technology, the Ultimate Leggings are the stuff of dreams.

They come in 15 colours and are priced at £39.99.

Ultimate Tank Bra

Pair your Ultimate Leggings with a matching Tank Bra. At £29.99, it’s available in 10 colours.

Sweatshirts

Sweatshirts are replacing the hoodie and Adanola’s is a firm favourite of everyone. With the brand’s logo emblazoned on them – it can read ADA, Adanola, or Adanola Sport – they are a genius branding strategy.

But of course, that’s not why everyone is buying them. This is the ultimate max impact with minimum effort look and we’re here for it.

Available in multiple colourways, they are made from organic cotton, and available in a wide range of sizing.

Joggers

Match your sweatshirt to your joggers and you’ll have the perfect off-duty look. Retailing at £52.99, the Adanola sweatpants are available in multiple colourways – as many as five, depending on the style – and may be the most comfortable bottoms you’ve ever worn.

There’s a good chance you’ll want every single style, so get ready to live the rest of your life in Ada sweats.

Oversized Knit Sweatshirt

Adanola isn’t just for cotton sweats. The Oversized Knit Sweatshirt is a bestseller for the brand. Keeping the comfort of a sweat, the knitted sweatshirt has a more “put-together” vibe. It raked up a 30,000 long waitlist when it was last out of stock – it’s sold out again at the time of writing.

Racer Back High Leg Swimsuit in Red

Adanola dropped a Heat Wave collection this summer and we can’t get enough of it. Channel your inner Baywatch star with the “classic red” colourway, retailing for £34.99.