Everything you need to know about Nobody’s Child

Nobody’s Child is a womenswear brand you have heard of, but how much do you really know about the fashion label and what it stands for? From “a dress brand” to something more, Nobody’s Child is every woman’s wardrobe’s best friend.

To help you fall in love even more, read on to find out everything you need to know about Nobody’s Child…

A “dress brand”…

A sustainable fashion brand, Nobody’s Child is on a mission to be both affordable and sustainable.

Loved equally by the everyday woman and celebs, Nobody’s Child seems to have cracked the winning formula of fashion, sustainability, and affordability.

Known primarily for its dresses, and its best-selling silhouette, the A-line, button front, puff sleeved midi-dress ‘Starlight’, Nobody’s child was launched in 2015.

Andrew Xeni and New Look funder Tom Singh set on their mission to create the perfect brand offering of ethical products at competitive prices. Chief Exec Jody Plows, meanwhile, wants to make sure Nobody’s Child is remembered as more than just “a dress brand”.

Tapping into the buy better, buy less phenomenon, Nobody’s Child has a rental service, and really doubles down on its commitment to circularity and sustainability.

A feminine, inclusive, and ageless brand, Nobody’s Child offers casual-wear, knitwear, tailoring, swimwear, and denim. The goal is to become a full lifestyle brand.

Nobody’s Child is M&S backed, and the partnership is not showing any signs of slowing down.

Nishi Mahajan, Director of third-party Brands at M&S said: “Nobody’s Child were the first third-party brand that we introduced to our ‘Brands at M&S’ platform and they continue to be one of the most-loved by our customers.”

“Our partnership with Nobody’s Child is a proof point to the success of our Brands at M&S strategy – when we get the partnership right, everyone wins.”

Loved By Celebs…

While Nobody’s Child is affordable, it’s been embraced by celebs who could afford to buy higher-priced products. The brand has been worn by Phoebe Dynevor, Rochelle Humes, Holly Willoughby, Vick Hope, Sienna Miller, and of course, Fearne Cotton who is brand ambassador.

When celebs all start wearing dresses from the same high-street brand, of course the rest of us take notice.

Loving the great-fitting products and Nobody’s Child’s ethical focus, it turns out celebs are just like us: they want great fashion that doesn’t cost the earth.

Nobody’s Child’s sustainability commitment is no joke…

Nobody’s Child calls itself a responsible fashion brand, and this is no gimmick. With clear sustainability goals and a commitment to always do better, the brand aims to introduce circular design principles into 75% of their range and make every collection from 100% responsible fabrics by 2025.

With a transparent supply chain and investing in a circular future, Nobody’s Child is also committed to be a climate positive business by 2030.

There’s a lot the company does to make sure they are constantly improving. With transparency at its core, all the info can be found in detail on their website.

The future is Nobody’s Child

Nobody’s Child is rapidly expanding, entering the Middle East market thanks to M&S, and partnering with Nordstrom and Von Maur department stores in the US.

The brand is also embracing technology and has launched a Digital Product Passport (DPP) pilot, enabling customers to track the journey of their clothes from design to production.

Customers can scan a QR code on the care label of their garments and access information including details about the materials used, the manufacturing process and the environmental impact.

The code also includes a unique non-fungible token (NFT), which acts as a digital receipt that can be stored in a Coinbase digital wallet.

Every DPP will be individual to the actual product each customer owns and can validate the provenance of products as they exchange hands throughout their life, which is good news for the pre-loved and rental markets.