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The renowned Italian sportswear brand, Sergio Tacchini, continues to evolve its footwear line with the introduction of the SS24 ‘Livello Rosso’ collection. In partnership with the celebrated Parisian restaurant and community hub, Paperboy, the brand transformed the venue into a street court for a one-day tournament, showcasing their commitment to blending sport with urban culture.
Known for disrupting traditional tennis aesthetics by introducing vibrant colours and patterns, Sergio Tacchini has once again reclaimed urban spaces for sport, this time focusing on the dynamic and rule-bending game of street tennis. Similarly, Paperboy Paris defies conventional categorisation, using their space to foster creativity, collaboration, and community engagement. Their influence continues to draw people from around the globe, creating a familial atmosphere that’s as much about social interaction as it is about dining.
During the event, local residents and Paperboy staff actively participated, creating a lively and engaging atmosphere. Teams from across Europe competed, all united by their sporting spirit and the iconic Sergio Tacchini branding. The event also featured an Italian-inspired menu, catering to both competitors and spectators, celebrating both victory and participation.
Highlighting the footwear collection, the PrimeShot DA Ultra, a modern reinterpretation of the classic ‘PrimeShot’ model, retains its renowned ‘Dynamic Action’ cushioning system, showcasing the brand’s forward-thinking from the 1980s. Additionally, the 70’s Racer references vintage track shoes with contemporary materials and design, presenting a bold silhouette that merges past influences with modern aesthetics.
The collection also reintroduces the NeoTerrace DA, reflecting the casual styles of the 1970s and 1980s terrace scenes, and the CupSlide, a simple yet striking slide perfect for summer relaxation, available in bold colours as well as classic white, beige, and black.
The Sergio Tacchini SS24 ‘Livello Rosso’ footwear collection will soon be available at sergiotacchini.com and select retailers.
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