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Craghoppers’ new SS24 Campaign, The Place, has launched. Grounded in British Landscape, and rooted to its heritage, The Place is an ode to discovery, encouraging us to relook at the natural world around us and discover its place within our world.
The Place – “The place where you feel at one, the place where it all begins, the place where you are meant to be… in nature.”
Craghoppers’ SS24 collection is highlighted in the new campaign, which features the vast range of products the brand has to offer through its styling, shining a light on the practical functions of each individual piece: from waterproof jackets to camping equipment, hiking boots, poles and their unrivalled Nosi Life insect repellent range.
Craghoppers was founded in West Yorkshire in 1965 by Brian Gaskin and Roy Holmes. Setting out to produce the ultimate clothing for the harshest of outdoor adventures, they tested their apparel from the Peak District all the way to Mount Everest.
Craghoppers was picked to manufacture the kit for the Everest expedition in 1975 – one of the first British expeditions to Everest. Since then, the brand has also kitted Junko Tabei, the first woman to summit Everest.
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