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Triumph Motorcycles extends its iconic heritage to the fashion realm with its latest Lifestyle Collection for Autumn Winter 2023. Drawing on the brand’s historic motorcycle designs, this men’s fashion line marries classic vintage charm with contemporary styles, seamlessly fitting into this season’s wardrobe essentials.
Building on the success of previous lines, the Autumn Winter ’23 collection enhances the Triumph Lifestyle brand, which made its first appearance in 2020. The range offers timeless foundational garments designed for longevity across various seasons, enabling customers to curate a versatile wardrobe. This collection distinguishes itself with modern styling, utilising unique fabrics, patterns, and a palette that stands out in the marketplace.
At the heart of Triumph Lifestyle is a commitment to quality. Every piece showcases meticulous attention to detail, featuring luxurious leathers, waterproof waxed materials, robust double pique fabrics, top-notch selvedge denim, and pure cotton tees crafted in Portugal. Notable features include Talon zips on all leather jackets for an authentic biker touch and intricately designed zip pullers on hoodies and sweatshirts.
Campaign Insight:
The AW23 line captures the essence of the season with its adoption of darker tones and the introduction of Oatmeal and Olive Green hues, alongside a variety of new shapes and updated classics. Photographed in Settle, Norfolk, the campaign features two young men immersing themselves in the great outdoors and motorcycling, exemplifying the collection’s spirit designed for life both on and off the bike.
Key Pieces:
The standout item this season is the Crown Jacket. Influenced by the M-65 Field Jacket liner, it has been reimagined as a classic bomber jacket with a modern twist. Its military roots are evident in the onion quilt stitching, while the knitted ribbing at the hem and cuffs ensures a snug and cosy fit. Detailed with a high-definition sleeve label and an antique brass-coloured zipper, the jacket is a testament to timeless style.
The collection embraces a soft, seasonal aesthetic with Olive Green and Oatmeal shades featured across top-selling items such as the ‘Ignition Coil’, ‘Ribble’, and ‘Adcote Tee’.
New to this season are unique graphics that nod to the motorcycle scene, from vintage posters to adverts, infusing the graphic tees with a nostalgic feel in a selection of 100% cotton silver marl, indigo, and black options.
Staple items continue to perform well, including the Deacon D-Pocket leather jacket, which injects a moto-inspired vibe into daily attire, echoing the classic 1920s motorcycle jackets. The Radial heavy crew sweat and the classic logo sweat are made from premium 400gsm cotton twill, while the Ignition Coil jersey, with its striking black body and striped sleeves, pays homage to the 1950s flat track racing tradition.
Items are priced from £25 to £550 and available at triumphmotorcycles.co.uk
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