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Picture yourself unzipping your suitcase, all set to make yourself comfortable, only to suddenly realize that you’ve left behind something important. It’s a common occurrence, even for the most seasoned travellers. Known as ‘pack-xiety,’ this packing anxiety plagues 56% of travellers, leading to stress when attempting to replace forgotten items during their journeys. Furthermore, 62% acknowledge the detrimental impact of this stress on their overall trip. To alleviate this common travel woe, Kimpton Hotels & Restaurants has teamed up with Anthropologie in a new-fangled and innovative collaboration.
Kimpton Hotels & Restaurants –part of IHG Hotels & Resorts’ luxury and lifestyle portfolio– renowned for its commitment to guest experience has announced an expansion of its partnership with the lifestyle brand, Anthropologie, a brand that aims to prioritise self-expression and is in active pursuit of inspiration with products such as apparel, shoes, accessories, activewear, bridal, beauty, wellness, furniture, home décor, garden. Beginning on the 26th of October 2023, guests at Kimpton’s UK hotels will enjoy complimentary access to a collection of accessories. This new offering is an extension of Kimpton’s popular “Forgot It? We’ve Got It!” program and features a carefully curated selection of Anthropologie accessories, including bags, belts, and bracelets. These pieces will be available for guests to borrow throughout their stay at Kimpton properties across the UK, including Kimpton Fitzroy London, Kimpton Clocktower Hotel in Manchester, Kimpton Charlotte Square in Edinburgh, and Kimpton Blythswood Square in Glasgow.
This innovative partnership was born out of a response to the growing travel trend of “minimalist maximalism.” Today’s travellers are increasingly opting for lighter packing while still indulging in immersive travel experiences. Jewellery, statement bags, and accessories are often the first items sacrificed to save suitcase space, leading to a common ailment. Through this collaboration, guests are seizing the opportunity to relish extraordinary travel experiences while opting for minimalist packing, focusing solely on the essentials.
Kathleen Reidenbach, Senior Vice President of Marketing and Commercial for IHG Luxury & Lifestyle Americas and Kimpton Global, shared her enthusiasm for this partnership: “Kimpton is a brand known for its thoughtful perks and unique personal touches that enhance the guest experience and leave lasting impressions. This partnership and the Anthropologie accessories collection provide guests with a stylish solution for those moments when they’ve forgotten that perfect clutch or need a little extra flair for their travel or seasonal look, whether it’s for a weekend getaway, business meeting, rooftop concert, or a night out.”
The collection, carefully curated by Anthropologie’s stylists, includes a selection of Anthropologie jewellery, belts, handbags, and evening bags, refreshed twice a year to keep up with seasonal trends. In-room QR codes will effortlessly direct Kimpton guests to the “Kimpton X Anthropologie Accessories Collection,” where they can browse, borrow, and even purchase items if they wish to recreate their travel style post-stay.
Barbara Sainsurin, Executive Director of Brand and Digital Marketing at Anthropologie, expressed her excitement about the collaboration: “We are thrilled to be the first brand to partner with Kimpton hotels for their ‘Forgot It? We’ve Got It!’ program. At Anthropologie, we are all about being there for our community wherever they are and having the ability to reach both new and existing customers at Kimpton’s properties across the country is incredibly intriguing. Similar to how we pride ourselves on anticipating our customers’ needs season over season, we appreciate Kimpton’s proactive approach to supporting their guests, and we can’t wait to see how they all engage with our Anthropologie products.”
The Kimpton “Forgot It? We’ve Got It!” Anthropologie Accessories Collection debuts in Kimpton properties throughout the UK on October 26, 2023, coinciding with the launch of its Autumn/Winter collection, featuring faux-leather clutch bags, soft leather belts, cuff bracelets, and other seasonal must-haves.
Don’t miss out on this fashion-forward, guest-focused collaboration!
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