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LOVALL is the new name of Love Leggings, but whilst the fashion brand has changed its name, it’s not changed its values. Inclusivity and everyday wear for all women is still very much the name of the game for LOVALL, and this is a mission we can definitely get behind.
Keep on reading to find out everything you need to know about the brand.
From Love Leggings to LOVALL
Launched in 2019, Love Leggings has evolved and is now LOVALL.
The brand’s mission is simple, and yet revolutionary: “No matter your size, shape or height, we pride ourselves on being the home of leggings, denim and timeless basics that have been designed with real bodies in mind that actually fit.”
Far from only designing unwearable fits for one type of body, LOVALL is all about women and their real bodies. Whether petite, curvy, tall or pregnant, LOVALL prides itself on having your everyday fashion needs covered.
So why the brand name change? Well, LOVALL says: “Our vision as a brand is to become more accessible and desirable for our community, and we feel that the brand name change will allow us to achieve this.
“We promise to continue to be the Home of Leggings, Denim & Timeless Basics, as well as bringing you many other unmissable collections and always striving to empower women across the world – our core values will never change.”
Inclusivity for all women
Fashion inclusivity is something many brands advertise, but not many truly hit the spot.
LOVALL has sizes ranging from 6 to 28, as well as petite and tall leg lengths. But that’s not all. They also have these specs for you to find your ideal leggings or everyday wear:
PETITE 4’10”-5’3”
REGULAR 5’4”-5’8”
EXTRA TALL 6’2”-6’6”
TALL 5’9”-6’1”
EXTRA TALL 6’2”-6’6”
Oh, and did we mention they also have a maternity line?
“Inclusivity is the cornerstone of our values at LOVALL and we are dedicated to providing the perfect fit for everybody with an expansive range of sizes, shades and leg lengths to suit every beautiful body.
“Our products are also available in Maternity, with a supportive over the bump design, to give you the style and comfort that you deserve.”
Get your everyday outfits sorted
LOVALL offers leggings, denim, timeless basics (including t-shirts and hoodies), and maternity as well as loungewear in a range of sizes.
They explain: “Through research and development, our in-house product development and design team have reinvented and reshaped the expectations of women’s clothing.
“Combining the softest, non-see-through fabrics with shape-retaining stretch technology and expert design, to create leg wear that delivers coverage and comfort, without compromising on style.
“With over 25 different shades and our expansive sizing, LOVALL is a solution-oriented brand creating the next generation of Leggings, Denim and Timeless Basics.”
Of course, you can get leggings, jeans and trousers at LOVALL. But you can also shop for bralettes, two pieces sets and loungewear. They also have underwear, joggings and pyjamas.
Your basics are covered, with everything offered in multiple colours and made to last.
Sustainability
LOVALL is not a fast fashion brand and they want you to know it. While they try to keep their prices as affordable as possible to be “accessible to a wider community”, they only use the “highest quality fabrics” and offer timeless basics that won’t go out of style.
LOVALL also works with a network of ethical manufacturers to provide products designed to last and are making the change to 100% compostable packaging. The brand is also encouraging all of its community to wash at 30 degrees and air dry.
With an eye on the future, the brand is also committed to doing more and finding new solutions to reduce its impact on the planet.
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