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Wednesday, September 9, 2026

Samsøe Samsøe has launched its new PA23 campaign

FashionSamsøe Samsøe has launched its new PA23 campaign

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The Samsøe Samsøe Pre-Autumn 23 collection is here! The new campaign was shot in Berlin by Karl Felix and was launched in May.

Instead of using models, the new campaign features a group of creative friends of the brand, including actors, skaters, and musicians. They can be seen sporting some of the best looks from the PA23 collection.

The new collection and campaign celebrate the Samsøe community and the love among friends and family, getting us excited for the next season.



The collection includes the brand’s sustainable denim program, linen blend safari jackets, and silk jacquard resort shirts.

Designers Gitte Wetter and Marta Fagiuoli said, “There is a general desire for liberation running through the way people express themselves. Taking elements from different eras to find their own identity is something that really inspired us.”

Samsøe Samsøe was launched back in 1993 by the Samsøe brothers. The Scandinavian brand, which started in Copenhagen, has evolved from its jewelry beginnings into an international fashion house offering clothing, footwear, and accessories for both men and women.

Minimalist, affordable, and accessible, Samsøe Samsøe is all about finding inspiration in everyday life.

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