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FitFlop – the global footwear and lifestyle brand known for its innovative, biomechanically-engineered flip-flops – has announced the launch of a brand new collection for kids.
The iQushion™ kids’ collection is a miniature version of the popular adult sandals, designed to allow the feet of the children and toddlers who wear them to move freely and develop naturally.
In a range of fun and playful colours and a selection of styles with and without backstraps, the cushioned sandals provide the perfect balance of comfort and support for growing feet.
The collection includes:
iQushion Kids Junior Ergonomic Flip-Flops: Made from flexible, high-rebound air foam that helps developing feet feel the ground to develop balance and coordination. Flexible rubber top straps are included for extra stability.
iQushion Kids Junior Ergonomic Back-Strap Sandals: This version of the classic FitFlop sandals includes flexible rubber straps and a solid back strap, providing extra security for active kids. An adjustable touch-fastening allows for easy on and off without adult help.
The toddler versions of the sandals include a back strap in all models to provide a perfect fit and prevent growing toes from gripping the soles.
FitFlop’s in-house biomechanist, Dr. Kim Lilley, says about the new collection: “Kids’ feet need footwear that won’t interfere with their natural development. So, these lightweight unisex sandals feature our iQushion™ kids’ sole. They have a wider, lower, stable base, with slight natural contouring, allowing freedom to move and space to grow. They are also waterproof and slip resistant, making them perfect for poolside.”
You can shop the collection online now at fitflop.com, next.co.uk, amazon.co.uk, and in selected stores globally. Prices range from £22 to £30.
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