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Couverture & The Garbstore is bringing festive cheer to West London this winter with the Howlin’ Christmas Pop-Up, running from Tuesday 18th to Sunday 23rd November 2025. The event celebrates Belgian knitwear craftsmanship, creativity, and community — all wrapped up in Howlin’s playful, premium aesthetic.
Meet the Makers
The pop-up will take place in-store at 188 Kensington Park Road, Notting Hill, offering visitors the chance to meet Howlin’ founders Jan and Patrick Olyslager on opening day. Guests can enjoy Belgian cookies and seasonal refreshments while learning more about the brothers’ creative journey.
Jan and Patrick, who started their own label in 2009 after decades in their family’s knitwear business, continue to champion traditional craftsmanship. Their passion for music and design adds a unique, cultural twist to every collection.
Discover the Collection
During the pop-up, visitors can explore pieces from Howlin’s core and wider collections, spanning both menswear and womenswear. The brand’s signature Scottish-made knits, beanies, scarves, and winter accessories will be available throughout the week.
Each item is made with care and finished by hand, reflecting the brand’s long-standing belief that “small is beautiful.” This philosophy runs through every detail, from their use of heritage factories in Scotland, Ireland, and Belgium to their dedication to joyful, long-lasting design.
A Celebration of Craft and Community
Howlin’s playful approach to knitwear blends nostalgia with modern design. Their pieces bring warmth and personality to every wardrobe — a perfect fit for Couverture & The Garbstore’s community of craftsmanship-driven brands.
Founded in 2008, Couverture & The Garbstore continues to curate a distinctive mix of womenswear, menswear, and homeware across three floors in Notting Hill. The space champions innovation, resilience, and design heritage, making it the ideal setting for Howlin’s festive residency.
Event Details
Tuesday 18 – Sunday 23 November 2025
Couverture & The Garbstore, 188 Kensington Park Rd, London W11 2ES
Meet the Founders: Tuesday 18 November — Belgian cookies and festive drinks included
Follow & Discover More:
@garbstore | garbstore.com | @howlin_antwerp
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