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Samsøe Samsøe presents its Pre-Spring 2026 collection through PERCEPTION, a campaign exploring individuality, creativity, and the ways shared experience shapes how we see the world.
Shot in Paris by Vitali Gelwich, the campaign gathers a new wave of visionaries across music, photography, journalism, styling, and art direction — each representing the brand’s spirit of community and creative freedom.
Among them: DJ Kim Turnbull, photographer Goldie Williams Vericain, multi-creative TJ Sawyerr, and stylist and fashion producer Jenn Abey. Together, they embody the season’s core energy — thoughtful, expressive, and boldly modern.
“Perception is personal — a reflection of how each of us experiences the world through our own creative lens.”
A Study in Perspective
At the heart of PERCEPTION lies an exploration of how we each interpret the world around us.
Through a series of close-up portraits, each creative’s eye becomes a metaphor for perspective — intimate, personal, and deeply human.
In a short film accompanying the campaign, each talent reflects on the meaning of the colour blue:
- For Kim Turnbull, it’s electric and rhythmic, mirroring the pulse of nightlife.
- Goldie Williams Vericain describes its duality — joy and melancholy intertwined.
- TJ Sawyerr and Jenn Abey add depth, connecting the hue to personal memories and creative inspiration.
The Collection
As perspective shifts, so too does the Pre-Spring 2026 collection — bridging winter essentials with the optimism of the new season.
Turnbull showcases the partywear-inspired pieces, defined by movement and joy. Williams Vericain and Abey spotlight outerwear silhouettes crafted from Manteco® MWool®, where elegance meets functionality. The standout Samedda faux-fur bomber adds a tactile, fashion-forward edge.
The collection’s elevated essentials and layering options allow each piece to move effortlessly between moods, moments, and personal style — a true reflection of modern versatility.
The Vision
Through PERCEPTION, Samsøe Samsøe continues its ongoing dialogue with the creative community shaping its identity. The campaign celebrates the intersection of personal vision and collective experience, capturing how art, culture, and individuality intertwine.
Ultimately, it’s an invitation to pause — to consider how perception shapes meaning, and how a single glance, sound, or colour can connect us all.
Meet the Talents
Jenn Abey — Paris-based stylist and opinion leader known for collaborations across music, fashion, and luxury. Her work explores identity and storytelling through a bold cultural lens.
TJ Sawyerr — London-born creative merging journalism, art direction, and photography. His storytelling reflects global Black narratives with cultural fluency and visual precision.
Kim Turnbull — International DJ and model, celebrated for her genre-blending sets spanning hip hop, afrobeats, and electronic music. Her work embodies the vibrance of modern global culture.
Goldie Williams Vericain — Contemporary imagemaker with a foundation in street photography. His visual storytelling captures the emotion and rhythm of modern life.
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