Sergio Tacchini has unveiled its Autumn/Winter 2025 collection — a bold evolution of the brand’s sporting legacy, redefined for today’s streets.
Founded in 1966 by Italian tennis champion Sergio Tacchini, the label has long blurred the lines between sport, fashion and culture. Once a disruptor on the tennis court, bringing colour and character to a uniform world, the brand has since become a global symbol of authenticity and movement — from courts to clubs, terraces to runways.
For AW25, photographer and director Jasmina Wood captures the new campaign entirely on film, set against London’s most iconic landmarks. The capital is more than just a backdrop; it’s woven into the brand’s DNA. From music collectives and terrace culture to underground fashion movements, London mirrors the individuality and energy that continue to define Sergio Tacchini.
Collection Highlights
This season strikes a balance between innovation and heritage:
- Novara – a standout new addition for AW25. Technical, versatile and bold, its colour-blocking design moves effortlessly with the rhythm of colder months.
- Dallas – a defining piece from the Tacchini archive, reintroduced with refined fabrics and updated tonal palettes.
- Rinascita – meaning “rebirth,” this style fuses tennis heritage with modern street sensibility.
- Damarindo – a perennial favourite, subtly evolved while retaining its status as a cornerstone style.
- Orion – an archive classic reimagined with contemporary tailoring and seasonal shades.
Womenswear Evolution
The womenswear collection continues to expand with a sharper, more defined perspective. Archive-inspired details meet relaxed tailoring, oversized sweats and directional tracksuits. Functional yet elegant, the AW25 line reinforces the brand’s cross-generational and gender-fluid appeal.
The Sergio Tacchini AW25 collection launches in two drops throughout the season, available at select retailers including Selfridges, 80s Casual Classics, Stuarts London, Size and Mainline Menswear.
Classic heritage meets modern rhythm — Sergio Tacchini proves once again that style never stands still.