Australia has long been associated with sun-soaked beaches, surf culture, and relaxed living. But in the last two decades, it has also established itself as a global force in fashion. From resortwear giants to innovative tailoring houses and sustainably minded labels, the Australian fashion scene has created a unique identity that blends laid-back luxury with serious design credibility.
In the UK and across Europe, Australian designers have gained increasing traction, thanks to their ability to deliver pieces that feel both timeless and modern. As Elle UK recently highlighted in their feature on Australian clothing brands, these labels are no longer regional favourites—they’re global contenders shaping wardrobes worldwide.
This article takes a closer look at the best Australian fashion brands in 2025, drawing on industry insights, credible fashion sources, and the rising global influence of Aussie design.
Why Australian Fashion Matters
1. Barefoot Luxury
As Vogue Business describes it, Australia excels at “barefoot luxury”: effortlessly chic fashion that is relaxed but never sloppy. Think linen suiting, tailored resortwear, and statement dresses designed for long summers but versatile enough for urban life.
2. Sustainability at the Core
Many Australian brands focus on ethical production, sustainable fabrics, and responsible consumption. Labels such as Alèmais and SIR. are known for their commitment to natural textiles, transparent supply chains, and circular design practices.
3. International Reach
Zimmermann, Dion Lee, and Christopher Esber are fixtures at New York and Paris Fashion Week, while brands like R.M. Williams and Billabong carry Australian lifestyle heritage across the globe.
Together, these qualities have made Australian fashion not only relevant, but essential, for consumers looking to balance style with responsibility.
The Best Australian Fashion Brands in 2025
Zimmermann – The Global Star
Founded in Sydney in 1991 by sisters Nicky and Simone Zimmermann, this brand is now a staple of luxury department stores worldwide. Known for its romantic resortwear, floaty dresses, and statement prints, Zimmermann represents the perfect marriage of feminine design and high fashion craftsmanship. Celebrities from Beyoncé to Margot Robbie are regular wearers, and its prominence on the runway cements its status as Australia’s biggest fashion export.
Aje – Sculptural Elegance
Established in 2008 by Adrian Norris and Edwina Forest, Aje is celebrated for its sculptural tailoring, voluminous silhouettes, and vibrant colour palettes. Its pieces often combine artistic inspiration with practicality, giving women versatile statement pieces. Worn by trend-setters across the UK, Aje bridges high fashion with an accessible, everyday luxury.
Alèmais – Sustainability with Whimsy
Launched during the pandemic, Alèmais quickly distinguished itself with its playful prints, artisanal detailing, and sustainable ethos. Its collections use natural fabrics, hand-painted motifs, and eco-friendly processes. Alèmais not only delivers joyful aesthetics but also reinforces Australia’s reputation as a leader in conscious fashion.
Bec + Bridge – Modern Edge
A go-to brand for sleek, confident womenswear, Bec + Bridge has been a Sydney fashion week favourite since its inception. The label is known for figure-skimming dresses, cut-out details, and tailored separates. Frequently seen on celebrities like Kendall Jenner and Kaia Gerber, it embodies the “cool girl” aesthetic with a sustainable production backbone.
Christopher Esber – Award-Winning Minimalism
Winner of Australian Designer of the Year (2023), Christopher Esber is known for his precision tailoring, cut-outs, and architectural silhouettes. His designs are regularly featured in Vogue and Elle, reflecting a balance between provocative design and wearability. Esber has become the darling of stylists and celebrities alike, making him one of the country’s most significant fashion voices.
Dion Lee – The Innovator
Dion Lee is synonymous with technical mastery and avant-garde tailoring. He became the first Australian designer to present at the Sydney Opera House and has since shown regularly at New York Fashion Week. His use of corsetry, mesh, and architectural construction has given the brand cult status among the fashion-forward, from pop stars to creative professionals.
St. Agni – The Minimalist’s Dream
For those who prefer pared-back style, St. Agni offers neutral palettes, minimalist cuts, and sustainable fabrics. Based in Byron Bay, the brand embodies the capsule wardrobe ethos, producing linen suiting, leather footwear, and trench coats that feel timeless. It’s become a favourite among editors and stylists for its simplicity and wearability.
SIR. – Chic Separates
The acronym for Separates, Intimates, Ready-to-wear, SIR. is all about versatility. Known for its linen dresses, relaxed tailoring, and resort-inspired separates, the brand combines feminine ease with sustainability. It’s a label that effortlessly transitions from holiday packing lists to city wardrobes.
Matteau, DISSH, and Posse – Cult Favourites
These three brands are often grouped together by UK stylists as cult Aussie staples:
- Matteau specialises in swimwear and minimalist resortwear.
- DISSH blends feminine elegance with affordable price points.
- Posse is adored for its vintage-inspired cuts and natural fabrics.
Each brand thrives on clean silhouettes, neutral tones, and slow fashion values, making them particularly appealing to sustainability-minded shoppers.
R.M. Williams – An Australian Icon
Founded in 1932, R.M. Williams is world-renowned for its handcrafted leather boots. Constructed using more than 70 steps from a single piece of leather, each pair is built for durability and longevity. Worn by stockmen in the Outback as well as urban professionals, R.M. Williams represents the ultimate blend of utility and luxury.
Billabong – Surfwear Heritage
Established on the Gold Coast in 1973, Billabong epitomises Australia’s surf culture. Known globally for its boardshorts, wetsuits, and lifestyle clothing, it remains a leader in the action sports world. While not high fashion, Billabong’s authenticity makes it an enduring symbol of Australian style.
Comparison Table
| Brand | Speciality | Why It Stands Out |
|---|---|---|
| Zimmermann | Resortwear, luxury RTW | Ethereal designs, global luxury presence |
| Aje | Sculptural tailoring, dresses | Bold shapes, artistic influence |
| Alèmais | Sustainable prints, fabrics | Eco-conscious with playful design |
| Bec + Bridge | Modern womenswear | Confident, cool-girl aesthetic |
| Christopher Esber | Tailored minimalism | Award-winning precision tailoring |
| Dion Lee | Technical tailoring | Innovative construction, NYFW recognition |
| St. Agni | Minimalist essentials | Capsule wardrobe luxury |
| SIR. | Linen & separates | Feminine, versatile, sustainable |
| Matteau / DISSH / Posse | Cult labels | Minimalist resort and vintage-inspired clothing |
| R.M. Williams | Leather boots, accessories | Durable, handcrafted Australian icon |
| Billabong | Surfwear | Global leader in lifestyle and sportswear |
Styling Tips: Bringing Australian Brands into Your Wardrobe
- Mix basics with bold pieces – Pair St. Agni linen trousers with a sculptural Aje blouse for contrast.
- Invest in timeless footwear – A pair of R.M. Williams boots can elevate everyday looks while lasting decades.
- Resortwear beyond holidays – Brands like Zimmermann and Matteau create dresses and separates that work just as well in the city as they do on the beach.
- Support sustainability – Choose Alèmais or SIR. if you want fashion that aligns with eco-conscious values.
Final Thoughts
Australia has carved out a distinct space in global fashion, offering designs that balance luxury with effortlessness and creativity with responsibility. Whether it’s the romantic whimsy of Zimmermann, the avant-garde sharpness of Dion Lee, or the timeless boots of R.M. Williams, these brands showcase why Australian fashion continues to captivate the world.
For those looking to curate a wardrobe that feels stylish, sustainable, and globally relevant, these Australian labels are the perfect starting point.